Prompting Guide for Digital Marketing

Prompts for Copywriting

Copywriting is one of the areas where AI delivers the most value — if you know how to guide it. A well-crafted copywriting prompt produces persuasive text that''s tailored to your audience and consistent with your brand identity.

Copywriting Fundamentals with AI

For excellent copy, your prompt should always include:

• Precise targeting: demographics, psychographics, problem awareness level
• Conversion objective: click, sign-up, purchase, booking
• Brand tone: professional, casual, provocative, inspiring
• Copywriting framework: AIDA, PAS, BAB, 4P — specify it to structure the response
• Constraints: length, keywords to integrate, desired CTA

Sales Page Template Prompt

You are a conversion copywriter specialized in e-commerce. Write a sales page for [product] using the PAS framework (Problem - Agitation - Solution). Target: [audience]. Tone: [tone]. Include: a catchy headline, 3 body paragraphs, 5 benefit bullet points, a credible fictional testimonial, and a compelling CTA. The page should create urgency without being aggressive.

A/B Testing Copies with AI

Here is my current text for [element: CTA button / email subject / landing page headline]: "[current text]". Generate 5 alternative variants varying: emotional framing (fear vs desire), length, specificity level, and type of proof used. For each variant, predict which audience segment will respond best and why.

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SEO Prompts

SEO is an ideal playground for prompting. From keyword research to optimized content writing, AI can accelerate every step of your organic search strategy.

Keyword Research

You are an SEO expert. For the topic "[topic]", generate a list of 30 keywords organized into thematic clusters. For each keyword, indicate: 1) search intent (informational, transactional, navigational), 2) estimated difficulty (easy/medium/hard), 3) an associated content idea. Prioritize long-tail keywords with high conversion potential.

SEO Article Writing

You are an experienced SEO content writer. Write a 1500-word article on "[topic]" optimized for the primary keyword "[keyword]" and secondary keywords [list]. Structure: engaging introduction, 4-5 H2 subheadings with H3s if needed, conclusion with CTA. Follow Google''s E-E-A-T best practices: cite sources, share concrete expertise, integrate data. Keyword density: natural (1-2%).

Meta Tag Optimization

Here is my page content [URL or content summary]. Write 3 title tag variants (max 60 characters) and 3 meta description variants (max 155 characters) optimized for the keyword "[keyword]". Each variant must: include the keyword, contain a clear benefit, encourage clicks, and be unique.

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Social Media Prompts

Social media demands abundant, varied, and engaging content. AI helps you maintain a sustained publishing cadence without sacrificing quality.

Editorial Calendar

You are an expert social media manager. Create a 4-week editorial calendar for [brand] on [platform(s)]. Context: [industry], audience [description], main objective [goal]. For each post, indicate: 1) optimal posting day and time, 2) content type (carousel, video, infographic, text), 3) topic, 4) opening hook (first 2 lines), 5) recommended hashtags. Ensure content variety: 40% educational, 30% engaging, 20% promotional, 10% behind-the-scenes.

LinkedIn Posts

You are a LinkedIn ghostwriter specialized in B2B personal branding. Write a LinkedIn post about "[topic]" for [profile: CEO/manager/consultant]. Format: compelling hook (1 line that stops the scroll), development in short paragraphs (1-2 sentences max), bullet points if relevant, conclusion with open question to generate comments. Tone: authentic, not corporate. Length: 150-200 words.

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Email Marketing Prompts

Email marketing remains one of the most profitable digital marketing channels, with an average ROI of $42 for every dollar spent. AI can transform your email campaigns into true conversion machines.

Onboarding Sequence

You are an email marketing automation expert. Design a 5-email onboarding sequence for [business/product type]. Context: the new subscriber [initial conversion action]. For each email, provide: 1) send timing (D+X), 2) subject line (2 A/B variants), 3) preview text, 4) email body (150-200 words), 5) primary CTA, 6) the email''s objective in the sequence.

Abandoned Cart Recovery

Write a 3-email abandoned cart recovery sequence for [e-commerce store type]. Email 1 (H+1): gentle reminder and help. Email 2 (H+24): benefits and social proof. Email 3 (H+72): urgency and special offer. For each email: catchy subject line (2 variants), concise body (100-150 words), CTA.

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Marketing Data Analysis

AI doesn''t replace your analytics tools, but it excels at interpreting data, identifying patterns, and recommending concrete actions.

Metrics Interpretation

You are a senior marketing analyst. Here are my [campaign type] metrics for [period]: [list metrics: impressions, clicks, CTR, conversions, CPA, ROAS, etc.]. My industry benchmark is [benchmarks if available]. Analyze this data and provide: 1) a 3-point diagnosis, 2) any warning signals, 3) optimization opportunities, 4) a prioritized action plan with estimated impact.

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Content Strategy with AI

Beyond individual content creation, AI can help you build a coherent, scalable, and data-driven content strategy.

Content Hub Strategy

You are a content marketing and SEO expert. Design a content hub strategy for [company] on the topic "[topic]". Create: 1) a pillar page (definition, angle, target keywords), 2) 10 satellite articles with their keywords and logical link to the pillar page, 3) internal linking between articles, 4) a 3-month publishing calendar, 5) success metrics to track.

Content Repurposing

Here is a 2000-word blog article about "[topic]". Propose a repurposing plan in 10 different formats: LinkedIn posts, Twitter thread, Instagram carousel, short video script, infographic, email newsletter, podcast episode notes, and a downloadable practical guide. For each format, adapt the tone and length to the platform.

Find our ready-to-use marketing prompts in our library, and perfect your techniques with our practical exercises.