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Custom GPT: Definition and How to Create Your Own

A Custom GPT is a ChatGPT assistant pre-configured by a user with a specific system prompt, knowledge files, and optionally Actions (API calls), distributed via the OpenAI ecosystem.

Full definition

Custom GPTs (or customized GPTs) were launched by OpenAI at the end of 2023 and are one of the pillars of ChatGPT's ecosystem strategy. A Custom GPT is essentially a pre-parametrized instance of the ChatGPT model, on which its creator has defined:

- A precise behavior via system instructions (role, tone, constraints) - A knowledge base (uploaded PDF, .docx, .csv files) - Extended capabilities: web browsing, image generation, Python code execution - Custom Actions (calls to external APIs via OpenAPI)

Custom GPTs are accessible through the GPT Store (OpenAI's public marketplace), shareable via a private link, or available only to their creator. They allow packaging a recurring use case into a clickable assistant, without having to rewrite the prompt each time. It is OpenAI's equivalent of Claude Skills and Google's Gemini Gems.

Etymology

The name Custom GPT (or customized GPT) borrows the acronym from the GPT model (Generative Pre-trained Transformer), with the addition of the qualifier Custom to emphasize customization by the end user, not by OpenAI.

Concrete examples

Custom GPT for business personal use

Create a Custom GPT "B2B Sales Coach" trained on 10 reference books (SPIN Selling, Challenger Sale, etc.) that helps me prepare my discovery interviews with prospects.

Custom GPT with Actions and grounding

Configure a "Legal Assistant" GPT that queries a database of French legal articles via an Actions API, and only responds by citing its sources.

Custom GPT to automate content production

Build a "Brand voice writer" GPT with my editorial charter as knowledge file, to generate LinkedIn posts in my exact tone.

Practical usage

To create a Custom GPT, go to chat.openai.com and open the GPT Builder. The conversational interface guides creation: name, description, behavior instructions, adding knowledge files, tool activation. The GPT can then be tested directly, shared privately, or published on the GPT Store. Public distribution requires a verified OpenAI account.

Related concepts

Claude SkillsGemini GemsGPT StoreOpenAI Actions

FAQ

What is the difference between a Custom GPT and a Claude Skill?
A Custom GPT is manually selectable by the user from the GPT Store. A Claude Skill triggers automatically when the conversation context matches its trigger. The Custom GPT is more visible (dedicated interface), the Skill is smoother (zero friction).
Can you monetize a Custom GPT?
OpenAI announced a revenue sharing program with creators of popular Custom GPTs on the GPT Store, based on paying user engagement. The program remains geographically and financially limited in 2026.
Do you need to be a developer to create a Custom GPT?
No for the basic version: the GPT Builder is conversational and requires no technical skills. Yes for advanced Custom GPTs with Actions API: you need to write or understand an OpenAPI spec.

See also

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

About Prompt Guide

Prompt Guide is a free library of 2500+ ready-to-use prompts for ChatGPT, Claude and other AIs, with guides to learn prompting and tools to build and optimize your own prompts.

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