ChatGPT Prompt for Conducting Competitive Intelligence
Competitive intelligence is a key strategic lever for any company wishing to maintain its competitive advantage. Traditionally time-consuming and costly, this activity can be significantly accelerated with ChatGPT. By formulating structured prompts, you can analyze your competitors' positioning, identify their strengths and weaknesses, decipher their marketing strategies, and anticipate their next moves. ChatGPT excels at synthesizing public information, structuring comparative analyses, and generating custom evaluation grids. Whether you are an entrepreneur, marketing manager, or strategic analyst, these prompts will allow you to transform hours of manual research into actionable analyses in minutes. The tool does not replace field intelligence, but it structures your thinking, identifies blind spots, and produces directly actionable deliverables for your decision-making.
The prompt
Act as an economic intelligence analyst specialized in my sector. I want to conduct an in-depth competitive intelligence analysis.
My company: [YOUR_COMPANY_NAME]
Business sector: [YOUR_SECTOR]
Main competitors to analyze: [COMPETITOR_1, COMPETITOR_2, COMPETITOR_3]
Geographic area: [TARGET_MARKET]
For each competitor, analyze the following dimensions:
- Positioning: value proposition, primary target, key differentiators
- Product/service offering: range, pricing, business model
- Digital presence: content strategy, social media, SEO, advertising
- Strengths and weaknesses: competitive advantages and identified vulnerabilities
- Recent moves: launches, partnerships, fundraising, strategic hires
- Customer reviews: market perception, recurring pain points, satisfaction
Present the results in the form of:
- A synthetic comparative table (my company vs each competitor)
- A SWOT analysis per competitor
- 5 strategic opportunities identified for my company
- 3 priority threats to monitor
Base your analysis on publicly available information. Indicate your sources when possible and flag areas of uncertainty.
Personalize this prompt with Léa
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Why it works
This prompt is effective because it assigns a specific expert role (economic intelligence analyst), which activates a specialized response register. The structure with analysis dimensions and multiple output formats (comparative table, SWOT, opportunities) forces ChatGPT to produce a comprehensive and actionable analysis rather than a generic text. The explicit request to flag uncertainties improves the reliability of the output.
Expected result
Variants by level
FAQ
Can ChatGPT really replace a professional competitive intelligence tool?
How can I ensure the information provided by ChatGPT about my competitors is reliable?
How often should I rerun my competitive intelligence prompt?
Related prompts
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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