ChatGPT Prompt for Writing a Sales Page

Writing a sales page is one of the most demanding exercises in digital marketing. It must capture attention in seconds, maintain interest, create desire, and trigger action—the famous AIDA model. With ChatGPT, you can generate a structured and persuasive sales page in minutes, provided you give it a sufficiently precise prompt. A good prompt must include the context of the product or service, the target customer profile, their main pains, the transformation promise, and the desired tone. Without these elements, ChatGPT will produce generic text that won't convert. The prompts on this page incorporate direct response copywriting principles—a powerful hook, problem amplification, solution presentation, social proof, objection handling, and a clear call to action. Whether you're selling an online course, SaaS software, or coaching service, these prompts give you a solid foundation that you can then refine with your field knowledge. The goal is not to replace an expert copywriter, but to give you a professional-quality first draft that saves you hours of work.

The prompt

ChatGPT

You are a direct response sales page copywriting expert, trained in the methods of Gary Halbert, Eugene Schwartz, and David Ogilvy. Write a complete sales page for the following product/service:

Product/Service: [NAME AND SHORT DESCRIPTION]
Price: [OFFER PRICE]
Target Customer: [DESCRIBE YOUR IDEAL CUSTOMER: AGE, SITUATION, EXPERTISE LEVEL]
Main Problem: [THE #1 PROBLEM YOUR CUSTOMER SEEKS TO SOLVE]
Promised Result: [THE CONCRETE TRANSFORMATION AFTER PURCHASE]
Available Proof: [TESTIMONIALS, NUMERICAL RESULTS, CERTIFICATIONS]
Desired Tone: [DIRECT AND ENERGETIC / PROFESSIONAL AND REASSURING / CONVERSATIONAL AND EMPATHETIC]

Mandatory structure of the sales page:

Hook: A powerful headline that addresses the reader's problem or frustration
Problem Amplification: Describe the reader's painful situation with empathy (use 'you')
Pivot to Solution: Present the product as the logical answer to the problem
Key Benefits: List 5-7 result-oriented benefits (not features)
Social Proof: Incorporate the provided testimonials and results
Offer Details: Detail what is included with the perceived value of each element
Bonus: Suggest 2-3 relevant bonuses that strengthen the offer
Guarantee: Offer a guarantee that eliminates risk for the buyer
Objection Handling: Anticipate and answer the 3 most common objections
Call to Action: A clear, urgent, and repeated CTA
PS: A postscript that summarizes the offer and creates urgency

Write in French, with short and impactful sentences. Use catchy subheadings for each section. The text must be at least 1500 words.

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Why it works

This prompt works because it combines a precise expert role (direct response copywriter) with a mandatory 11-section structure that covers the entire psychological journey of the buyer. By explicitly asking for key variables—target customer, problem, transformation, and proof—it forces the user to clarify their positioning, enabling ChatGPT to produce targeted rather than generic text. The minimum length constraint prevents superficial responses.

Expected result

You will get a complete sales page of 1500 to 2500 words, structured according to direct response copywriting principles. The text will contain a magnetic hook, progressive argumentation that amplifies desire, naturally integrated social proof, and strategically placed calls to action. You will still need to customize specific details and adjust the tone to your brand.

Variants by level

FAQ

How do I adapt the prompt if I'm selling a service rather than a product?

Replace the product features with the steps of your service and the concrete deliverables the client will receive. Focus on your unique methodology and the results obtained by your previous clients. Instead of describing features, describe the client experience: the process, touchpoints, support included. ChatGPT will adapt naturally if you provide these elements in the prompt fields.

The text generated by ChatGPT is too generic, how can I improve it?

The problem almost always comes from a lack of specificity in the prompt variables. Replace vague descriptions with concrete data: instead of 'improves your results', write 'going from 2 to 15 clients per month in 90 days'. Add actual customer quotes in the proofs field. You can also prompt ChatGPT further with: 'Rewrite this section using precise figures, concrete examples, and language that my client would actually use daily. Here are typical phrases used by my audience: [EXAMPLES].'

Should I use the text as-is or rework it?

Never publish raw text without review. ChatGPT provides a quality structured first draft, but you absolutely must: verify facts and figures are accurate, adjust the tone to match your brand voice, personalize examples with real client situations, and test different hooks. Consider the result as a copywriter's blueprint that you refine, not a final text. The best results come from iteration: generate, edit, then ask ChatGPT to rewrite weak sections.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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