ChatGPT Prompt for Writing a Sales Page
Writing a sales page is one of the most demanding exercises in digital marketing. It must capture attention in seconds, maintain interest, create desire, and trigger action—the famous AIDA model. With ChatGPT, you can generate a structured and persuasive sales page in minutes, provided you give it a sufficiently precise prompt. A good prompt must include the context of the product or service, the target customer profile, their main pains, the transformation promise, and the desired tone. Without these elements, ChatGPT will produce generic text that won't convert. The prompts on this page incorporate direct response copywriting principles—a powerful hook, problem amplification, solution presentation, social proof, objection handling, and a clear call to action. Whether you're selling an online course, SaaS software, or coaching service, these prompts give you a solid foundation that you can then refine with your field knowledge. The goal is not to replace an expert copywriter, but to give you a professional-quality first draft that saves you hours of work.
The prompt
You are a direct response sales page copywriting expert, trained in the methods of Gary Halbert, Eugene Schwartz, and David Ogilvy. Write a complete sales page for the following product/service:
Product/Service: [NAME AND SHORT DESCRIPTION]
Price: [OFFER PRICE]
Target Customer: [DESCRIBE YOUR IDEAL CUSTOMER: AGE, SITUATION, EXPERTISE LEVEL]
Main Problem: [THE #1 PROBLEM YOUR CUSTOMER SEEKS TO SOLVE]
Promised Result: [THE CONCRETE TRANSFORMATION AFTER PURCHASE]
Available Proof: [TESTIMONIALS, NUMERICAL RESULTS, CERTIFICATIONS]
Desired Tone: [DIRECT AND ENERGETIC / PROFESSIONAL AND REASSURING / CONVERSATIONAL AND EMPATHETIC]
Mandatory structure of the sales page:
- Hook: A powerful headline that addresses the reader's problem or frustration
- Problem Amplification: Describe the reader's painful situation with empathy (use 'you')
- Pivot to Solution: Present the product as the logical answer to the problem
- Key Benefits: List 5-7 result-oriented benefits (not features)
- Social Proof: Incorporate the provided testimonials and results
- Offer Details: Detail what is included with the perceived value of each element
- Bonus: Suggest 2-3 relevant bonuses that strengthen the offer
- Guarantee: Offer a guarantee that eliminates risk for the buyer
- Objection Handling: Anticipate and answer the 3 most common objections
- Call to Action: A clear, urgent, and repeated CTA
- PS: A postscript that summarizes the offer and creates urgency
Write in French, with short and impactful sentences. Use catchy subheadings for each section. The text must be at least 1500 words.
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Why it works
This prompt works because it combines a precise expert role (direct response copywriter) with a mandatory 11-section structure that covers the entire psychological journey of the buyer. By explicitly asking for key variables—target customer, problem, transformation, and proof—it forces the user to clarify their positioning, enabling ChatGPT to produce targeted rather than generic text. The minimum length constraint prevents superficial responses.
Expected result
Variants by level
FAQ
How do I adapt the prompt if I'm selling a service rather than a product?
The text generated by ChatGPT is too generic, how can I improve it?
Should I use the text as-is or rework it?
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How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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