ChatGPT Prompt to Create a Social Media Strategy
Social networks have become an essential lever for any company looking to increase its visibility, engage its community, and generate qualified leads. Yet building a coherent and effective social media strategy remains a major challenge: choosing platforms, defining the editorial calendar, tone of voice, KPIs to track… The decisions to be made are numerous and interdependent. ChatGPT proves to be a valuable ally in structuring this reflection. By providing your company's context—sector, target, objectives, available resources—it can generate a complete and actionable social media strategy in minutes. The model particularly excels at creating editorial calendars, suggesting content pillars adapted to each platform, and defining relevant performance indicators. Whether you are a solo entrepreneur launching your online presence or a marketing manager looking to restructure your approach, the following prompts will give you a customized social media roadmap ready to be deployed immediately.
The prompt
Act as a senior social media strategy consultant with 15 years of experience. I want to create a complete social media strategy for my company.
My company context:
- Sector: [YOUR BUSINESS SECTOR]
- Main product/service: [DESCRIBE YOUR OFFER]
- Primary target: [DESCRIBE YOUR IDEAL CUSTOMER: AGE, PROFESSION, INTERESTS]
- Main goal: [AWARENESS / LEAD GENERATION / SALES / LOYALTY]
- Monthly budget: [AMOUNT OR "ORGANIC ONLY"]
- Human resources: [WHO MANAGES SOCIAL MEDIA, TIME AVAILABLE PER WEEK]
- Current presence: [PLATFORMS ALREADY USED AND CURRENT RESULTS]
Generate a complete strategy including:
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Audit and platform recommendation: Which platforms to prioritize and why, based on my target and resources. Rank them by priority.
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Content pillars: Define 4 to 5 content pillars, each with: theme, percentage of posts to dedicate, concrete post examples, and ideal format (carousel, short video, text, story...).
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Sample editorial calendar: Propose a detailed weekly schedule over 4 weeks with publication day, platform, content pillar, format, and a specific post idea.
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Tone of voice and editorial line: Define the tone to adopt with examples of phrases to use and avoid.
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Engagement strategy: How to interact with the community, response frequency, hashtag strategy, potential collaborations.
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KPIs and dashboard: List key indicators to track per platform with quantified goals at 30, 60, and 90 days.
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Quick wins: 5 actions to implement this week for fast results.
Present everything in a structured way with tables where relevant.
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Why it works
This prompt works because it assigns a precise expert role that activates the model's specialized knowledge, combined with a detailed contextual briefing that eliminates generic responses. The 7-numbered deliverable structure forces ChatGPT to produce an exhaustive and actionable strategy rather than a list of superficial tips. The variables in brackets ensure maximum personalization with each use.
Expected result
Variants by level
FAQ
Can ChatGPT really replace a community manager for creating a social media strategy?
How often should I regenerate my social media strategy with ChatGPT?
How do I adapt ChatGPT's results to the specifics of each social network?
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How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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