ChatGPT Prompt to Define a Positioning
Defining a clear and differentiating positioning is one of the most strategic steps for any business or brand. ChatGPT can assist you in this process by structuring your competitive analysis, identifying your differentiating factors, and crafting a compelling value proposition. Thanks to its ability to synthesize large amounts of information and adopt different perspectives, AI helps you explore angles you might not have considered alone. Whether you're launching a new product, repositioning an existing brand, or looking to stand out in a saturated market, a well-crafted prompt transforms ChatGPT into a true strategy consultant. The challenge is to provide enough context about your market, competitors, and target to obtain an actionable positioning, not just a generic formula. In this guide, you'll find an optimized main prompt, variations according to your expertise level, and answers to the most frequent questions to make the most of ChatGPT's potential in your strategic positioning approach.
The prompt
You are a senior brand strategy consultant with 20 years of experience. I want to define the positioning of [COMPANY_PRODUCT_NAME] in the [SECTOR] sector.
Context:
- Our offer: [DESCRIBE_YOUR_PRODUCT_SERVICE in 2-3 sentences]
- Our main target: [DESCRIBE_YOUR_IDEAL_CUSTOMER]
- Our top 3 competitors: [LIST_YOUR_COMPETITORS]
- Our distinctive strengths: [WHAT_SETS_YOU_APART]
- Our budget/size: [STARTUP, SME, LARGE_GROUP]
Perform the following analysis in 5 steps:
- Competitive mapping: Position each competitor on the price/perceived value and innovation/tradition axes. Identify empty spaces.
- Differentiation factors analysis: Evaluate my distinctive strengths according to their relevance to the target, their durability, and their credibility.
- 3 possible positionings: For each, formulate a positioning statement following the model: "For [TARGET], [BRAND] is the [CATEGORY] that [KEY_BENEFIT] thanks to [REASON_TO_BELIEVE]."
- Decision matrix: Score each positioning on 5 criteria (differentiation, credibility, target relevance, growth potential, communication simplicity) out of 10.
- Final recommendation: Choose the best positioning and detail the activation plan in 3 pillars (key message, evidence to highlight, priority channels).
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why it works
This prompt leverages the assigned role technique (senior consultant) to activate a strategic expertise register, combined with a numbered step structure that forces methodical analysis rather than a superficial response. The detailed context provided as input and the imposed positioning framework (target + category + benefit + reason to believe) guarantee a directly actionable output anchored in the reality of your market.
Expected result
Variants by level
FAQ
What information should I prepare before using ChatGPT to define my positioning?
How can I evaluate if the positioning generated by ChatGPT is truly relevant?
Can ChatGPT replace a strategy consultant for positioning?
Related prompts
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
About Prompt Guide
Prompt Guide is a free library of 4800+ ready-to-use prompts for ChatGPT, Claude and other AIs, with guides to learn prompting and tools to build and optimize your own prompts.
More prompts to explore
ChatGPT Prompt to Generate Brand Names
Finding the perfect brand name is one of the most crucial steps when creating a business or launching a product. A good brand name must be memorable, evocative, legally available, and suited to your target market. ChatGPT proves to be a formidable ally in this creative process: thanks to its ability to combine concepts, play with sounds, and explore various linguistic registers, it can generate dozens of original suggestions in seconds. Where a classic brainstorming session can take hours without satisfactory results, a well-structured prompt can yield relevant brand names, sorted by style and accompanied by justifications. Whether you're looking for an abstract name, a portmanteau, a neologism, or an evocative name, ChatGPT can explore all these avenues simultaneously. The trick lies in the precision of the brief you provide: business sector, brand values, demographic target, and technical constraints are all parameters that significantly refine the quality of the suggestions. Discover below the optimized prompt to transform ChatGPT into a true professional brand name generator.
ChatGPT Prompt to Generate Exercises
Creating educational exercises is one of the most time-consuming tasks for teachers, trainers, and educational content designers. ChatGPT t
ChatGPT Prompt to Generate Python Code
ChatGPT has become an essential tool for Python developers, whether beginners or experienced. Thanks to its advanced understanding of natural language, it can transform a functional description into clean, structured, and functional Python code in seconds. But the quality of the generated code directly depends on the quality of the prompt used. A vague prompt will produce generic and often unusable code, while a well-structured prompt will generate production-ready code with error handling, typing, and documentation. In this guide, we offer optimized prompts to get the most out of ChatGPT for generating Python code. Whether you need to write an automation script, a REST API, a data processing algorithm, or a complex class, these prompts will give you accurate and professional results. The goal is to save you time while maintaining a high quality level, by guiding ChatGPT with the right instructions to follow PEP 8 conventions, include docstrings, and produce maintainable code.
ChatGPT Prompt to Optimize a Conversion Rate
Conversion rate optimization (CRO) is a major strategic lever for any online business. Rather than investing more in traffic acquisition, improving your conversion rate generates more revenue with the same number of visitors. ChatGPT becomes a formidable ally in this process: it can analyze your pages, identify friction points, rephrase your hooks, test copywriting variations, and propose A/B test hypotheses based on proven persuasion principles. Whether you're looking to optimize a landing page, a sales funnel, an e-commerce product page, or a signup form, ChatGPT helps you structure a methodical CRO approach. By providing the precise context of your page—current metrics, target audience, value proposition—it generates actionable, prioritized recommendations. This prompt is designed to turn ChatGPT into a CRO consultant capable of auditing, diagnosing, and proposing concrete improvements that directly impact your revenue.
ChatGPT Prompt to Optimize a Landing Page
A high-performing landing page can make the difference between a visitor bouncing and a customer converting. Yet optimizing every element — from the compelling headline to the call-to-action and argument structure — requires expertise in copywriting, UX, and persuasion psychology. ChatGPT becomes a formidable ally: by providing context about your offer, target audience, and conversion goals, it can analyze your existing page, identify friction points, and propose concrete rewrites. The AI particularly excels at generating headline variations, improving value propositions, and restructuring content blocks to maximize engagement. Whether you are launching a new product, optimizing an existing page, or preparing an A/B test, these prompts will give you actionable recommendations immediately, without needing to hire a specialized agency. You will save considerable time while benefiting from a methodical analysis of every component of your landing page.
ChatGPT Prompt to Optimize a Workflow
Workflow optimization is a major lever of productivity, whether for a development team, a marketing department, or complex project management.
Go further
Get new prompts every week
Join our newsletter.