Claude Prompt for Creating an Advertising Script

Creating an effective advertising script is an exercise that combines creativity, consumer psychology, and narrative technique. Claude excels at this task thanks to its ability to structure a persuasive message while adapting the tone to your target audience. Whether you're preparing a 30-second radio spot, a video ad for social media, or a script for a TV campaign, Claude can generate scripts that capture attention from the first seconds, communicate your value proposition, and drive action. By providing Claude with key information about your product, target, and objectives, you get a professional script that follows advertising codes while standing out. The AI understands proven narrative mechanics — emotional hook, dramatic tension, resolution through the product — and applies them naturally. You can quickly iterate on multiple versions, test different creative angles, and refine the message until you get the perfect script for your campaign.

The prompt

Claude

You are a creative director with 20 years of experience at the largest agencies. Write a complete advertising script for the following product/service:

Product/Service: [describe your product or service]
Format: [30s TV spot / 15s social media video / 60s radio spot / 6s YouTube pre-roll]
Target audience: [describe your target: age, interests, problems]
Desired tone: [humorous / emotional / inspiring / provocative / informative]
Key message: [the main value proposition to communicate]
Call-to-action: [desired action: visit website, buy, subscribe]

The script must include:

Detailed staging directions (setting, atmosphere, transitions)
Dialogues or voiceover with precise timing
Sound and music directions
Shot-by-shot breakdown with duration of each sequence
Text overlay (supers) and graphic elements
An opening hook that captures attention in less than 3 seconds

Respect the exact duration of the requested format. Use proven narrative advertising techniques (storytelling, tension-resolution, social proof, urgency). Also propose 2 alternative hook variants.

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Why it works

This prompt works thanks to assigning a precise expert role that activates Claude's knowledge in advertising creation, combined with a structured framework covering all elements of a professional script. The request for hook variants exploits Claude's generative capacity to offer creative options, while format and timing constraints force a directly usable output for production.

Expected result

You get a complete, professionally formatted advertising script with precise time breakdown, detailed staging directions, and ready-to-record dialogues. The script also includes two alternative hooks to test different creative angles with your audience.

Variants by level

FAQ

How to adapt the advertising script generated by Claude to my industry's regulatory constraints?

Specify in your prompt the specific legal constraints of your sector (mandatory mentions for food, restrictions for alcohol or financial products, etc.). Claude will integrate these elements into the script. However, always have the final script validated by your legal department, as Claude does not replace specialized legal advice in advertising law. You can also ask Claude to list regulatory watchpoints for your sector.

Can Claude be used to create advertising scripts in multiple formats from the same concept?

Absolutely. An effective approach is to first generate the script for your main format (e.g., a 30-second TV spot), then ask Claude to adapt it into versions for: 6-second YouTube pre-roll, 15-second Instagram story, 60-second radio spot. Specify each format's specifics (with or without sound, vertical or horizontal, duration) so Claude adapts narrative and pacing. The key message remains consistent while creative execution adapts to each platform.

How to get an advertising script that doesn't sound like AI-generated content?

Three techniques help get an authentic and original script. First, provide precise references of campaigns whose tone and style you like — Claude will be inspired without copying. Second, include in your prompt brand-specific language, expressions your target actually uses, or everyday situations unique to your audience. Third, ask Claude to propose unexpected or counter-intuitive creative angles before writing the script, then select the most distinctive one. Don't hesitate to iterate by requesting certain passages be more natural, impactful, or surprising.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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