Claude Prompt to Create a Media Kit
A professional media kit is an essential tool for any brand, content creator or company looking to attract partnerships, collaborations or media coverage. It brings together in a single document your key statistics, positioning, achievements and collaboration offers. Yet creating it often remains a headache: what information to include, how to structure it, what tone to adopt? Claude excels at this exercise by combining persuasive writing, logical structuring and adaptation to the industry. By providing it with your raw data — audience, metrics, brand values, past collaborations — it generates a complete, coherent media kit ready for layout. Whether you're an influencer, startup, association or independent media outlet, Claude adapts the content to your positioning and goals. The AI also helps you identify missing information and formulate your value proposition impactfully. Result: a professional document that inspires confidence and facilitates decision-making for your future partners.
The prompt
You are a communication and branding consultant specialized in creating professional media kits. Create a complete and structured media kit from the following information:
Profile:
- Name / Brand: [NAME]
- Industry: [INDUSTRY]
- Mission / positioning: [1-2_SENTENCE_DESCRIPTION]
- Year founded: [YEAR]
Audience:
- Active platforms: [Instagram, LinkedIn, YouTube, blog, podcast...]
- Number of followers/visitors per platform: [NUMBERS]
- Main demographics: [age, gender, location, interests]
- Average engagement rate: [PERCENTAGE_IF_AVAILABLE]
Achievements:
- Notable past collaborations: [BRANDS, MEDIA]
- Awards or recognitions: [IF_APPLICABLE]
- Key figures: [sales, downloads, impressions...]
Media kit goal:
- Target: [brands, media, investors, sponsors...]
- Types of partnerships sought: [sponsorship, affiliation, co-creation, speaking engagements...]
Structure the media kit with the following sections:
- Cover page with impactful tagline
- Brand presentation (story, mission, values)
- Key numbers and audience statistics (presented visually)
- Audience profile (synthetic persona)
- Services and collaboration formats offered with indicative pricing
- Testimonials or case studies of successful collaborations
- Contact information and call to action
For each section, write the content ready to be integrated into a presentation document. Use a professional but accessible tone. Also propose layout and visual suggestions to include.
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Why it works
This prompt works by assigning a precise expert role (branding consultant) that guides the writing quality, combined with a structured collection of raw data via fields to fill in. The 7-section structure follows professional media kit standards, ensuring a complete and usable result without major omissions.
Expected result
Variants by level
FAQ
What information must I absolutely provide to Claude to get a good media kit?
How do I adapt the media kit generated by Claude to my visual identity?
How often should I update my media kit with Claude?
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How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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