Claude Prompt to Create a Media Kit

A professional media kit is an essential tool for any brand, content creator or company looking to attract partnerships, collaborations or media coverage. It brings together in a single document your key statistics, positioning, achievements and collaboration offers. Yet creating it often remains a headache: what information to include, how to structure it, what tone to adopt? Claude excels at this exercise by combining persuasive writing, logical structuring and adaptation to the industry. By providing it with your raw data — audience, metrics, brand values, past collaborations — it generates a complete, coherent media kit ready for layout. Whether you're an influencer, startup, association or independent media outlet, Claude adapts the content to your positioning and goals. The AI also helps you identify missing information and formulate your value proposition impactfully. Result: a professional document that inspires confidence and facilitates decision-making for your future partners.

The prompt

Claude

You are a communication and branding consultant specialized in creating professional media kits. Create a complete and structured media kit from the following information:

Profile:

Name / Brand: [NAME]
Industry: [INDUSTRY]
Mission / positioning: [1-2_SENTENCE_DESCRIPTION]
Year founded: [YEAR]

Audience:

Active platforms: [Instagram, LinkedIn, YouTube, blog, podcast...]
Number of followers/visitors per platform: [NUMBERS]
Main demographics: [age, gender, location, interests]
Average engagement rate: [PERCENTAGE_IF_AVAILABLE]

Achievements:

Notable past collaborations: [BRANDS, MEDIA]
Awards or recognitions: [IF_APPLICABLE]
Key figures: [sales, downloads, impressions...]

Media kit goal:

Target: [brands, media, investors, sponsors...]
Types of partnerships sought: [sponsorship, affiliation, co-creation, speaking engagements...]

Structure the media kit with the following sections:

Cover page with impactful tagline
Brand presentation (story, mission, values)
Key numbers and audience statistics (presented visually)
Audience profile (synthetic persona)
Services and collaboration formats offered with indicative pricing
Testimonials or case studies of successful collaborations
Contact information and call to action

For each section, write the content ready to be integrated into a presentation document. Use a professional but accessible tone. Also propose layout and visual suggestions to include.

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Why it works

This prompt works by assigning a precise expert role (branding consultant) that guides the writing quality, combined with a structured collection of raw data via fields to fill in. The 7-section structure follows professional media kit standards, ensuring a complete and usable result without major omissions.

Expected result

You get a complete media kit with 5 to 8 written sections, including a catchy tagline, a compelling brand bio, your statistics put into context, a synthetic audience profile, and clearly formulated collaboration offers. The document includes layout suggestions to facilitate the transition to final design.

Variants by level

FAQ

What information must I absolutely provide to Claude to get a good media kit?

At a minimum, provide your name or brand, your industry, your platforms with associated audience numbers, and the type of partnerships you're seeking. The more detail you give — audience demographics, engagement rate, past collaborations with results — the more impactful and credible the media kit will be. If you don't have certain data, specify it: Claude can suggest how to obtain it or elegantly work around it.

How do I adapt the media kit generated by Claude to my visual identity?

Claude generates the textual content and layout suggestions, but not the final design. Use the produced text as a basis in a design tool like Canva, Figma or Google Slides. Specify in your prompt your brand colors, typography and visual style (minimalist, colorful, corporate...) so that Claude tailors its layout recommendations. You can also ask it to structure the content into sections compatible with a specific Canva template.

How often should I update my media kit with Claude?

It is recommended to update your media kit every quarter, or after each significant collaboration, audience milestone reached or change in positioning. With Claude, updating is quick: simply provide your new data and ask it to refresh the relevant sections rather than rewriting everything. You can keep your initial prompt and only update the variables (figures, recent collaborations, new goals).

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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