Claude Prompt to Write a Press Release
Writing a press release is a codified exercise that requires precision, clarity and respect for journalistic conventions. Every word counts: the lead must grab attention, the body must answer key questions (who, what, when, where, why, how), and the tone must remain factual while highlighting the information. Claude excels at this exercise thanks to its ability to structure information according to professional media relations standards. By providing it with the key elements of your news — announcement, figures, quotes, context — it generates a press release ready to be distributed to journalists. The AI masters the inverted pyramid, knows how to balance the institutional tone without falling into advertising, and produces texts that respect the format expected by newsrooms. Whether you are launching a product, announcing a partnership, communicating financial results, or managing a crisis situation, Claude adapts the register and structure to each context. The time savings are significant: where an experienced writer spends several hours polishing a press release, Claude delivers a solid first draft in seconds, allowing you to focus your energy on strategic message validation.
The prompt
You are a senior press officer with 15 years of experience in media relations. Write a professional press release based on the following elements:
Company/Organization: [COMPANY_NAME]
Sector: [INDUSTRY]
Type of announcement: [PRODUCT LAUNCH / PARTNERSHIP / APPOINTMENT / RESULTS / EVENT / OTHER]
Main information: [DESCRIBE THE NEWS IN 2-3 SENTENCES]
Key figures: [RELEVANT DATA]
Spokesperson quote: [NAME, TITLE, AND MAIN IDEA OF THE QUOTE — OR ASK ME TO CREATE ONE]
Target audience: [TECH JOURNALISTS / BUSINESS PRESS / GENERAL PRESS / SPECIALIZED PRESS]
Desired release date: [DATE]
The press release must follow this structure:
- Banner: "Press release" mention + date + location
- Title: Punchy lead of maximum 15 words, factual and informative
- Lead: 2-3 line summary paragraph summarizing the essentials (who, what, when)
- Body text: 3-4 paragraphs in inverted pyramid (most important to least important), incorporating key figures and the quote
- About: Company boilerplate in 3-4 lines
- Press contact: Block with name, email, phone
Editorial constraints:
- Factual and institutional tone, never advertising
- Short sentences (25 words maximum)
- Active voice preferred
- No superlatives not backed by a figure
- Total length: 400-500 words
- Naturally integrate industry-related SEO keywords
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Why it works
This prompt works because it assigns a precise expert role (senior press officer) that activates Claude's knowledge of media relations, while imposing a rigid structure based on professional standards. The editorial constraints (sentence length, ban on superlatives, inverted pyramid) channel the generation towards an authentically journalistic register. Finally, the structured collection of information via fields to fill in ensures Claude has all the necessary material to produce factual, non-hallucinated content.
Expected result
Variants by level
FAQ
How to prevent the press release generated by Claude from sounding too promotional?
Can Claude be used to adapt the same press release to different types of media?
How to effectively integrate executive quotes into the press release?
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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