DALL-E Prompt for Writing a Press Release

DALL-E, developed by OpenAI, is primarily known as an AI image generation tool. However, when it comes to writing a press release, DALL-E plays an essential complementary role: it allows you to create striking visuals that accompany and reinforce your message. A modern press release is no longer limited to text—it incorporates visual elements that capture the attention of journalists and newsrooms. With DALL-E, you can generate custom illustrations, product staging, conceptual infographics, or ambiance images that bring your announcement to life. Whether you are launching a new product, communicating about an event, or sharing company results, DALL-E-created visuals add a professional and original dimension to your press release. This approach helps you stand out in journalists' crowded inboxes, increase the open rate and pick-up rate of your press release, while fully controlling your visual identity without resorting to generic stock images.

The prompt

DALL-E

Create a professional and clean image to illustrate a corporate press release. The image should represent [DESCRIBE YOUR SUBJECT: product launch, event, partnership, financial results]. High-end editorial style, suitable for the professional press. Sober and corporate color palette incorporating [SPECIFY YOUR BRAND COLORS]. Balanced composition with sufficient negative space to allow text or a logo overlay. The image should evoke credibility, innovation, and professionalism. 16:9 format, high resolution, no embedded text, no recognizable human faces. Natural and soft lighting, photorealistic rendering.

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Why it works

This prompt works because it combines precise stylistic guidelines (editorial, corporate, photorealistic) with a flexible structure allowing adaptation to any type of announcement. The explicit indication of the 16:9 format and negative space guarantees an image directly usable in press kits. By excluding embedded text and recognizable faces, you avoid rights and readability issues that would compromise the professional use of the visual.

Expected result

You will get a photorealistic and professional image perfectly suited to the visual standards of the press and public relations. The visual will be sufficiently neutral to accompany the press release text without competing with it, while bringing a distinctive visual touch that will catch journalists' attention and increase the chances of media pick-up.

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FAQ

Can DALL-E really help write a press release?

DALL-E does not write the text of the press release—it is an image generator. Its role is to create the visuals that accompany your press release. Studies show that press releases with visuals get up to 77% more media pick-ups. For writing the text, use a language model like ChatGPT or Claude, then complement with DALL-E visuals for a complete and professional press kit.

What types of DALL-E visuals are most effective for a press release?

The most effective visuals are product staging on a neutral background, conceptual illustrations representing an innovation or trend, and corporate ambiance images evoking the industry. Avoid overly creative or whimsical visuals that could harm the press release's credibility. Favor photorealistic and editorial style, consistent with the visual codes of the professional press.

Can DALL-E images be used in a press release for commercial purposes?

Yes, according to OpenAI's terms of use, images generated with DALL-E belong to you and can be used for commercial purposes, including in press releases. However, it is recommended to mention that the visual was AI-generated if the media outlet requests it, and to verify that the image does not inadvertently reproduce elements protected by copyright (logos, existing works, recognizable personalities).

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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