Gemini Prompt for Defining a Positioning

Defining a clear positioning is the cornerstone of any effective marketing strategy. Without solid positioning, your messages get lost in the ambient noise and your brand becomes interchangeable with the competition. Gemini, thanks to its contextual analysis capabilities and extensive knowledge of market dynamics, becomes a valuable ally in structuring this strategic thinking. By formulating the right prompt, you can obtain an in-depth analysis of your competitive environment, identify untapped differentiation spaces, and articulate a unique value proposition that resonates with your target audience. The approach we propose here combines proven strategic positioning frameworks — from Al Ries to April Dunford — with Gemini's analytical power. Whether you are launching a new product, repositioning an existing brand, or seeking to differentiate yourself in a saturated market, these prompts will guide you toward a distinctive, credible, and sustainable positioning. Discover how to turn Gemini into a strategic consultant to crystallize what makes your offering truly unique.

The prompt

Gemini

Act as a brand positioning strategist with 20 years of experience, specialized in April Dunford's methodology (Obviously Awesome). I will describe my company to you and you will help me define a differentiating positioning.

Here is the information about my company:

Name: [NAME]
Industry: [INDUSTRY]
Main product/service: [DESCRIPTION]
Target audience: [AUDIENCE]
Direct competitors: [COMPETITOR_1, COMPETITOR_2, COMPETITOR_3]
What my customers appreciate most about me: [PERCEIVED STRENGTHS]
Current pricing/price positioning: [PRICE RANGE]

Carry out the following steps in order:

Competitive analysis: Analyze the likely positioning of each mentioned competitor (promise, tone, target audience, exploitable weaknesses).
Real alternatives: Identify what my customers would use if my product didn't exist (including the status quo and workaround solutions).
Unique attributes: List the features of my offering that these alternatives cannot easily replicate.
Translated value: For each unique attribute, translate it into a concrete, measurable benefit for the customer.
Target segments: Identify 2-3 market segments that value these specific benefits the most.
Market category: Recommend the optimal frame of reference (existing market, subcategory, or new category) with justification.
Positioning statement: Formulate 3 positioning propositions in the format: "For [TARGET] who [NEED/FRUSTRATION], [BRAND] is the [CATEGORY] that [KEY BENEFIT] because [REASON TO BELIEVE]."
Stress test: For each proposition, evaluate on 5 criteria (differentiation, credibility, customer relevance, sustainability, simplicity) with a score out of 10.

Conclude with your argued final recommendation and an activation plan in 3 priority actions to embody this positioning.

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Why it works

This prompt leverages April Dunford's structured method by breaking positioning into sequential interdependent steps, which forces Gemini to build each layer on the previous one rather than generating a superficial response. The assignment of an expert role with specific specialization activates the model's strategic knowledge, while the bracketed variables allow full customization. The final stress test with quantified criteria requires critical evaluation that avoids generic positionings.

Expected result

You will obtain a complete strategic analysis including a detailed competitive map, identification of your defensible advantages, and three positioning proposals evaluated objectively. The final deliverable includes an argued recommendation with a concrete three-step activation plan, ready to be presented in a strategy meeting or to guide the overhaul of your marketing materials.

Variants by level

FAQ

What information should I prepare before using this Gemini prompt for my positioning?

To get an actionable result, prepare at minimum: a clear description of your offering, a list of your 3-5 direct and indirect competitors, the profile of your ideal customer, and 3-5 verbatim customer feedback (reviews, testimonials, exchanges). The more concrete data you provide — retention numbers, NPS, estimated market shares — the more accurate the analysis will be. If you lack data, start with the beginner version and refine iteratively by enriching the context with each exchange.

How do I evaluate whether the positioning proposed by Gemini is truly relevant?

A good positioning passes three tests: the differentiation test (could a competitor claim exactly the same thing?), the relevance test (does your target really care about it at the time of purchase?), and the credibility test (do you have concrete evidence to back up this promise?). Ask Gemini to apply these three filters to each proposition. Then validate in the field by presenting the statement to 5-10 existing customers and observing their spontaneous reaction.

Can I use Gemini to reposition an existing brand without losing my current customers?

Yes, and this is even one of the most powerful use cases. Add to your prompt the current positioning, existing customer segments with their revenue weight, and specify the constraint: 'The new positioning must retain at least 80% of the current customer base while opening new segments.' Gemini can then propose a gradual evolution rather than a break, with a transition plan that minimizes the risk of losing customers while expanding your addressable market.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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