Gemini Prompt to Create a Social Media Strategy

Social networks have become an essential lever for any business looking to increase its visibility, engage its community, and generate qualified leads. Yet, building a coherent and effective social media strategy remains a challenge: you need to define clear goals, identify the right platforms, create a suitable editorial calendar, and measure results. That is precisely where Gemini becomes a strategic ally. Thanks to its analysis and content generation capabilities, Gemini can help you build a custom social media strategy in minutes, where a consultant would take several days. By providing a well-structured prompt including your industry, business goals, target audience, and available resources, you get a complete action plan with platform recommendations, content pillars, a publication calendar, and KPIs to track. Whether you are a startup launching, an SME looking to professionalize its online presence, or a marketing manager seeking to optimize an existing strategy, the following prompts will let you fully harness Gemini's potential to transform your approach to social networks.

The prompt

Gemini

Act as a social media strategy expert consultant with 15 years of experience. I want you to create a complete social media strategy for my company.

Company context:

Sector: [YOUR_SECTOR]
Main product/service: [DESCRIBE_YOUR_OFFERING]
Target audience: [DESCRIBE_YOUR_IDEAL_CLIENT: age, profession, interests]
Monthly social media budget: [AMOUNT or "limited"]
Available human resources: [e.g., 1 person half-time]
Current presence: [platforms already used and number of followers]
Main goal: [awareness / lead generation / sales / loyalty]

Generate a complete strategy including:

Audit and platform recommendations: Which platforms to prioritize and why, based on your audience and resources. Rank them by priority.
Positioning and editorial tone: Define the tone of voice, values to convey, and differentiating positioning on each platform.
Content pillars: Identify 4 to 5 thematic pillars with: description, percentage breakdown, concrete post examples.
Monthly editorial calendar: Propose a 4-week publication schedule with content type, platform, format (carousel, short video, story, text post, live), and best publication time.
Engagement strategy: Concrete techniques to increase engagement (comments, shares, saves) with call-to-action examples.
KPIs and dashboard: List key indicators to track per platform with quantified 3-month and 6-month goals.
30-day action plan: Priority actions week by week to launch the strategy.

Format your response with tables when relevant and bullet lists for easy implementation.

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Why it works

This prompt is effective because it combines an expert role framing with detailed business context, allowing Gemini to personalize each recommendation. The 7-section numbered structure forces a comprehensive and actionable response, avoiding generic advice. Including concrete constraints (budget, resources, goals) anchors the recommendations in the user's operational reality.

Expected result

You will get a complete strategic document of 1500 to 2500 words, structured like a professional consultant deliverable. It will include a personalized audit of your platforms, a ready-to-use 4-week editorial calendar with optimal time slots, and a KPI dashboard with realistic quantified goals at 3 and 6 months.

Variants by level

FAQ

Can Gemini analyze my existing social accounts to refine the strategy?

Gemini cannot directly access your social accounts, but you can provide it with your key data (follower count, average engagement rate, top-performing posts, audience demographics) extracted from each platform's analytics. The more concrete data you give it in your prompt, the more relevant and personalized its recommendations will be. Be sure to copy and paste your statistics from the last 3 months to get a truly tailored analysis.

How often should I update my social media strategy with Gemini?

It is recommended to review your strategy every quarter by providing Gemini with your updated results and market developments. Each month, you can regenerate your editorial calendar by specifying upcoming key events (events, launches, seasonality). Platform algorithms evolve regularly, so feel free to ask Gemini for the latest trends and best practices to continuously adapt your approach.

How do I adapt the generated strategy if I am in a B2B rather than B2C market?

Explicitly state in your prompt that you are in B2B and mention your sales cycle, target decision-makers (role, company size), and current acquisition channels. Gemini will naturally adjust its recommendations toward LinkedIn as a priority platform, thought leadership content, long formats (articles, case studies, webinars), and KPIs focused on qualified lead generation rather than likes or followers. Also add your commercial pipeline goals for even more targeted recommendations.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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