Perplexity Prompt to Create a Content Strategy

Perplexity is an AI-powered research tool that excels at real-time web data analysis, making it a formidable ally for developing a content strategy. Unlike traditional language models that rely on static knowledge, Perplexity browses the web to provide updated information, emerging trends, and fresh competitive data. By using it to create your content strategy, you benefit from a 360° view of your market: identifying hot topics, analyzing high-performing content from competitors, understanding your audience's search intent, and discovering editorial gaps to exploit. The prompt below has been designed to turn Perplexity into a true editorial strategy consultant. It structures the thinking into several axes — audit of existing content, competitive analysis, keyword research, editorial planning — to produce a concrete and immediately actionable plan. Whether you're a freelancer, marketing manager, or content creator, this prompt will save you hours of manual research while ensuring a strategy based on real data rather than intuition.

The prompt

Perplexity

Act as a senior content strategist with 15 years of experience in digital marketing. I want to create a comprehensive content strategy for [DESCRIBE_YOUR_ACTIVITY_WEBSITE]. My target audience is [DESCRIBE_YOUR_PERSONA]. My main competitors are [LIST_2-3_COMPETITORS].

Analyze the following elements based on current web data:

Competitive Landscape Audit: What types of content do my competitors publish? Which formats perform best in my industry (articles, videos, infographics, podcasts)? Which topics generate the most engagement?
Promising Topics Research: Identify 15 to 20 relevant content topics for my activity, ranked by estimated search volume and competition level. Include informational, transactional, and navigational queries.
Search Intent Analysis: For each proposed topic, specify the dominant search intent and the most suitable content format to address it.
Editorial Calendar: Propose a 3-month publishing calendar with realistic frequency, indicating for each content: topic, format, main keyword, objective (traffic, conversion, awareness), and priority.
Strategic Recommendations: Give 5 actionable recommendations to differentiate myself from competitors and maximize the impact of my content strategy.

Present everything in a structured way with tables where relevant.

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Why it works

This prompt leverages Perplexity's ability to cross-reference web sources in real-time to provide competitive analysis based on current data rather than assumptions. The five-axis structure forces the tool to cover the entire strategic spectrum — from audit to execution — avoiding superficial answers. The role assignment (senior strategist) and formatting instructions (tables, rankings) significantly increase the accuracy and usability of the final deliverable.

Expected result

You will get a comprehensive strategic document including a mapping of competitor content, a prioritized list of 15 to 20 topics with their metrics, a 3-month editorial calendar ready to implement, and differentiation recommendations. The result is directly usable by a marketing team or freelancer to launch structured and results-oriented content production.

Variants by level

FAQ

Why use Perplexity instead of ChatGPT to create a content strategy?

Perplexity stands out for its ability to search and cite web sources in real-time. For a content strategy, this means competitive analysis, search trends, and market data are based on updated information, not static knowledge. Perplexity cites its sources, allowing you to verify and deepen each point. ChatGPT is excellent for writing and creativity, but Perplexity is superior for the research and analysis phase that underpins any good strategy.

How to adapt this prompt if I don't have identified direct competitors?

Replace the competitors section with a description of your industry and ask Perplexity to identify the players producing content on your topics. For example: 'Identify the 3 to 5 sites that dominate search results on topics related to [YOUR_INDUSTRY] and analyze their content strategy.' Perplexity will browse search results to provide you with a competitive mapping you couldn't have done manually.

How often should I relaunch this prompt to update my strategy?

It is recommended to launch a comprehensive strategic analysis every quarter to adjust your editorial calendar to new trends and competitive changes. Additionally, perform a lighter monthly watch by asking Perplexity: 'What are the new content trends in [MY_INDUSTRY] this month? Are there emerging topics my competitors haven't covered yet?' This allows you to stay agile without overhauling your entire strategy each time.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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