Prompt ChatGPT pour Rediger Un Communique De Presse

The press release remains an essential communication tool for any company wishing to disseminate information to the media. However, its writing follows very precise codes — inverted pyramid structure, factual tone, calibrated quotes — that even press relations professionals take time to master. ChatGPT changes the game by allowing you to produce a structured, professional press release ready to send in minutes. By providing the model with key information (who, what, when, where, why), you get a first draft respecting journalistic conventions: a catchy headline, a synthetic lead, a developed body with quotes and figures, then an 'About' paragraph about the company. AI particularly excels at maintaining the neutral and informative tone expected by journalists, while integrating storytelling elements that capture attention. Whether you are announcing a product launch, a fundraising, a strategic partnership, or an event, the following prompts will guide you to obtain a press release that meets professional press relations standards.

The prompt

ChatGPT

You are a senior press officer with 15 years of experience in media relations. Write a professional press release strictly respecting the following structure:

HEADLINE: catchy, informative, maximum 15 words, in present tense
SUBHEADING: one complementary sentence providing an additional angle
LOCATION AND DATE: [CITY], [DATE] —
LEAD: a paragraph of 2-3 sentences summarizing the essentials (who, what, when, why)
BODY (3-4 paragraphs):
- Paragraph 1: context and issues
- Paragraph 2: details of the announcement with figures
- Paragraph 3: a quote from the leader or spokesperson (in quotation marks, natural tone)
- Paragraph 4: perspectives and next steps
ABOUT: factual description of the company in 3-4 lines
PRESS CONTACT: placeholder for name, email, phone

Information for the press release:

Company: [COMPANY NAME]
Sector: [BUSINESS SECTOR]
Announcement: [DESCRIBE THE ANNOUNCEMENT IN 2-3 SENTENCES]
Figures: [KEY FIGURES TO INTEGRATE]
Quote from: [NAME AND TITLE OF SPOKESPERSON]
Release date: [DESIRED DATE]
Target audience (media): [GENERALIST / SPECIALIZED / LOCAL PRESS]

Style guidelines:

Factual and professional tone, without superlatives or promotional language
Short sentences (max 25 words)
Total length: 400-500 words
Use third person
Avoid unnecessary Anglicisms

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why it works

This prompt works because it imposes a precise numbered structure that reflects the real conventions of the press release, preventing the model from drifting into an advertising format. The attribution of an expert role ('senior press officer') activates the model's knowledge of journalistic register and expected tone. Finally, the explicit style guidelines (sentence length, prohibition of superlatives, third person) act as safeguards that guarantee a result directly usable by the media.

Expected result

You will obtain a complete press release of 400 to 500 words, structured according to professional press relations standards, with a compelling headline, a synthetic lead, and a realistic quote from the spokesperson. The document will be ready to be personalized with your contact details and then distributed to journalists, without requiring major rewriting.

Variants by level

FAQ

How can I ensure the press release generated by ChatGPT doesn't sound too 'AI' for journalists?

Three levers are essential. First, systematically personalize the spokesperson's quote with expressions they actually use — this is often the element that betrays a generated text. Second, add precise and verifiable data figures, because vague formulations ('market leader', 'strong growth') are typical AI markers. Finally, proofread the text by removing any superfluous adverbs and emphatic phrases. A good press release is factual and sober: if a sentence could apply to any company, it must be rewritten or removed.

What is the ideal length for a press release generated with ChatGPT?

An effective press release is between 400 and 500 words, or one to one and a half pages. This is the range respected by news agencies like AFP. Below 300 words, you lack substance to convince a journalist to cover your announcement. Above 600 words, you risk the text not being read to the end. Specify this constraint in your prompt so ChatGPT calibrates its response correctly. If your announcement is complex, favor a concise press release accompanied by a separate press kit rather than an overly long press release.

Can ChatGPT be used to adapt the same press release for different media?

Yes, and it is even one of the most relevant uses. A tech journalist, a generalist media outlet, and a local newspaper do not have the same angles of interest. Ask ChatGPT to rewrite your press release specifying the target media type: 'Rewrite this press release highlighting the innovation angle for the tech press' or 'Adapt this press release for a regional daily emphasizing local impact (job creation, establishment)'. You keep the same facts but modify the hook, information hierarchy, and vocabulary. Plan for a maximum of 2 to 3 versions to avoid diluting your main message.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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