Prompt Claude to Create a Marketing Plan

Creating a solid marketing plan is a strategic exercise that requires a global vision of the market, a fine understanding of your target audience, and the ability to articulate objectives, channels, and budgets consistently. Claude excels at this task thanks to its ability to structure complex information, propose proven frameworks, and adapt recommendations to your company's specific context. Whether you are launching a new product, repositioning an existing brand, or planning your annual strategy, Claude can generate a comprehensive marketing plan including market analysis, positioning, marketing mix, action timeline, and measurable KPIs. The major advantage lies in the speed of iteration: you can refine your plan in a few exchanges, test different budget scenarios, and get well-argued recommendations for each acquisition channel. Claude relies on strategic marketing best practices to deliver an actionable document ready to be presented to your management or guide your team daily.

The prompt

Claude

Act as a senior marketing director with 15 years of experience in B2B and B2C marketing strategy. Create a comprehensive and actionable marketing plan for my company.

Company context:

Name: [COMPANY_NAME]
Sector: [SECTOR]
Main product/service: [DESCRIPTION]
Primary target: [TARGET_DESCRIPTION]
Annual marketing budget: [AMOUNT]
Main objective: [e.g., increase sales by 30%, launch a new product, enter a new market]

Structure the marketing plan following this format:

Executive summary — 5-line synthesis of strategic axes
Market analysis — Industry trends, market size, opportunities and threats
Competitive analysis — Positioning relative to 3 key competitors with strengths/weaknesses
Target persona — Detailed profile with demographics, psychographics, pain points, and purchase motivations
Positioning and value proposition — Key differentiating message
SMART objectives — 3 to 5 measurable objectives with deadlines
Channel strategy — For each relevant channel (SEO, paid ads, social media, email, content marketing, events), detail: specific objective, tactics, allocated budget, KPIs
Action calendar — Quarterly planning of priority actions
Detailed budget — Breakdown by channel with justification
KPIs and dashboard — Tracking metrics and reporting frequency

Be concrete and actionable. Each recommendation must include a specific example applicable to my context. Prioritize high-ROI tactics suited to my budget.

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Why it works

This prompt uses role-playing to activate Claude's strategic expertise, combined with a structured framework of 10 sections covering the entirety of a professional marketing plan. The variables in square brackets allow maximum customization, while the final instruction on ROI steers recommendations towards concrete actions rather than theoretical generalities.

Expected result

You will get a structured marketing plan of 2000 to 3000 words covering market analysis, positioning, SMART objectives, detailed channel strategy with allocated budgets, a quarterly calendar, and precise KPIs. The document will be directly presentable to senior management or usable as an operational roadmap for your marketing team.

Variants by level

FAQ

How to adapt the marketing plan generated by Claude to my specific industry?

The key is to provide as much industry context as possible in your prompt: mention your direct competitors, typical acquisition channels in your industry, any regulatory constraints, and the specific purchasing behaviors of your target. After the first generation, ask Claude to refine by providing real data (current conversion rates, acquisition cost, average basket). The more you iterate with concrete data, the more relevant and applicable the plan will be.

What is the difference between a marketing plan generated by Claude and one from an agency?

Claude produces a structured and coherent plan based on best marketing practices, but without the specific on-the-ground knowledge an agency brings (real competitive benchmarking, media relations, proprietary data). The optimal approach is to use Claude to generate a complete first version in minutes, then enrich it with your internal data and market knowledge. This saves you several days of work and allows you to arrive at a strategic meeting with a solid document to challenge rather than a blank page.

How to ask Claude to effectively allocate my marketing budget across different channels?

Specify your total budget, your current (or desired) customer acquisition cost, your average sales cycle, and your existing channels with their performance. Explicitly ask Claude to justify each allocation with industry benchmarks and to propose several scenarios (conservative, moderate, aggressive). You can also ask it to model the impact of shifting budget from one channel to another to optimize your marketing mix based on your priority objectives.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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