Prompt Gemini for Writing a Press Release
Writing a press release is a demanding exercise that requires precision, structure, and impact. Every word counts: you need to capture journalists' attention from the very first lines, convey essential information concisely, and respect established codes of corporate communication. Google Gemini, through its ability to understand editorial nuances and journalistic conventions, becomes a valuable ally for producing professional press releases. By providing it with a well-structured prompt, you get a text that respects the inverted pyramid, integrates key quotes, and adopts the factual tone expected by newsrooms. Whether you are a press officer, communications manager, or entrepreneur wanting to publicize an announcement, Gemini allows you to save considerable time while maintaining a high level of editorial quality. The challenge is to formulate your request with enough context so that the AI produces a directly usable result, without multiple back-and-forths. The prompts presented here are designed to cover all scenarios, from product launches to strategic appointments, including partnerships and financial results.
The prompt
Act as an experienced corporate communications director in press relations. Write a professional press release strictly respecting the following structure:
- "PRESS RELEASE" header with date and city
- Catchy title: one impactful sentence summarizing the announcement (max 15 words)
- Lead: a paragraph of 2-3 sentences summarizing the Who, What, When, Where, and Why
- Body text (3-4 paragraphs): development according to the inverted pyramid, from most to least important. Include data and concrete facts.
- Quote: a quote attributed to a spokesperson (name and title to specify)
- Boilerplate: "About [COMPANY]" paragraph of 3-4 sentences
- Press contact: section with name, email, and phone
Information for the press release:
- Company: [COMPANY NAME]
- Sector: [INDUSTRY]
- Announcement: [describe the announcement in detail]
- Key figures: [quantifiable data related to the announcement]
- Spokesperson: [NAME AND TITLE]
- Target audience: [journalists from which sector]
- Tone: professional, factual, neither promotional nor advertising
The text should be between 400 and 500 words, use the third person, and avoid any superlatives or marketing language. Each statement must be supported by a fact or figure.
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Why it works
This prompt works because it imposes a precise structure based on real press relations standards, preventing Gemini from drifting into an advertising format. The explicit mention of the inverted pyramid and the prohibition of superlatives guide the model toward an authentic journalistic register. Finally, the fields to fill in provide the factual context necessary to generate specific, non-generic content.
Expected result
Variants by level
FAQ
How to adapt the Gemini prompt based on the type of announcement (product launch, appointment, financial results)?
Can Gemini produce a press release directly sendable to journalists?
What is the ideal length of a press release generated with Gemini and how to control it?
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
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