Prompt Gemini for Writing a Press Release

Writing a press release is a demanding exercise that requires precision, structure, and impact. Every word counts: you need to capture journalists' attention from the very first lines, convey essential information concisely, and respect established codes of corporate communication. Google Gemini, through its ability to understand editorial nuances and journalistic conventions, becomes a valuable ally for producing professional press releases. By providing it with a well-structured prompt, you get a text that respects the inverted pyramid, integrates key quotes, and adopts the factual tone expected by newsrooms. Whether you are a press officer, communications manager, or entrepreneur wanting to publicize an announcement, Gemini allows you to save considerable time while maintaining a high level of editorial quality. The challenge is to formulate your request with enough context so that the AI produces a directly usable result, without multiple back-and-forths. The prompts presented here are designed to cover all scenarios, from product launches to strategic appointments, including partnerships and financial results.

The prompt

Gemini

Act as an experienced corporate communications director in press relations. Write a professional press release strictly respecting the following structure:

"PRESS RELEASE" header with date and city
Catchy title: one impactful sentence summarizing the announcement (max 15 words)
Lead: a paragraph of 2-3 sentences summarizing the Who, What, When, Where, and Why
Body text (3-4 paragraphs): development according to the inverted pyramid, from most to least important. Include data and concrete facts.
Quote: a quote attributed to a spokesperson (name and title to specify)
Boilerplate: "About [COMPANY]" paragraph of 3-4 sentences
Press contact: section with name, email, and phone

Information for the press release:

Company: [COMPANY NAME]
Sector: [INDUSTRY]
Announcement: [describe the announcement in detail]
Key figures: [quantifiable data related to the announcement]
Spokesperson: [NAME AND TITLE]
Target audience: [journalists from which sector]
Tone: professional, factual, neither promotional nor advertising

The text should be between 400 and 500 words, use the third person, and avoid any superlatives or marketing language. Each statement must be supported by a fact or figure.

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Why it works

This prompt works because it imposes a precise structure based on real press relations standards, preventing Gemini from drifting into an advertising format. The explicit mention of the inverted pyramid and the prohibition of superlatives guide the model toward an authentic journalistic register. Finally, the fields to fill in provide the factual context necessary to generate specific, non-generic content.

Expected result

You get a complete press release of 400 to 500 words, structured according to professional French press relations standards. The text is immediately sendable to newsrooms after verification of factual information and personalization of the spokesperson's quote. The format meets journalists' expectations and maximizes the chances of editorial pickup.

Variants by level

FAQ

How to adapt the Gemini prompt based on the type of announcement (product launch, appointment, financial results)?

Modify the "Editorial angle" and "Key messages" fields in the prompt to guide Gemini. For a product launch, emphasize innovation and user benefit. For an appointment, focus on the executive's background and strategic vision. For financial results, prioritize growth figures and outlook. The key is to provide specific data for each type of announcement in the brief: Gemini will automatically structure the information according to the hierarchy you impose via the order of key messages.

Can Gemini produce a press release directly sendable to journalists?

Gemini produces an excellent first draft covering 80 to 90% of the writing work. However, you must systematically check three elements before sending: the accuracy of all figures and dates mentioned, the relevance and naturalness of the quote attributed to the spokesperson (ideally, have it validated by the person concerned), and compliance with your internal editorial guidelines. Also plan to personalize the boilerplate with the most recent information about your company. A press release reviewed and adjusted in 15 minutes still represents a considerable time savings compared to writing from scratch.

What is the ideal length of a press release generated with Gemini and how to control it?

The standard length of an effective press release is between 400 and 600 words, or one to one and a half pages. This is the range that journalists expect and actually read. In the prompt, explicitly specify the desired range (e.g., "between 400 and 500 words") so Gemini calibrates its response. If the result is too long, add the constraint "Prioritize conciseness, one piece of information per sentence" or reduce the number of paragraphs requested in the body. If instead you need more substance, enrich the brief with more data and industry context that Gemini can naturally integrate.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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