Prompt GitHub Copilot for Writing a Sales Page

GitHub Copilot, initially designed as a development assistant, proves to be a remarkably effective tool for writing compelling sales pages. Thanks to its ability to generate structured text directly in your code editor, Copilot allows you to create sales pages in HTML or Markdown without leaving your work environment. The major advantage lies in its understanding of technical context: it can simultaneously generate persuasive copywriting and the semantic structure of your page. Whether you're a developer creating a landing page for your SaaS or a marketer working in a headless CMS, Copilot transforms your product brief into a structured sales argument. By combining proven copywriting techniques (AIDA, PAS, storytelling) with the power of context-aware autocompletion, you get sales pages that convert, all without leaving VS Code. This prompt has been optimized to leverage Copilot's context window and produce immediately usable results.

The prompt

GitHub Copilot

You are a copywriter expert in high-conversion sales pages. Write a complete sales page for the following product:

Product: [PRODUCT_NAME]
Target: [DESCRIPTION OF IDEAL CUSTOMER]
Main problem: [CUSTOMER FRUSTRATION OR PAIN]
Solution: [HOW THE PRODUCT SOLVES THE PROBLEM]
Price: [PRICE AND OFFER]
Social proof: [TESTIMONIALS, KEY FIGURES, RESULTS]

Structure the sales page following this plan:

Catchy headline targeting the main pain
Sub-headline amplifying the promise
Problem section: describe the prospect's frustrating situation with empathy (use the PAS framework)
Solution section: present the product as the natural answer
Key benefits: list 5-7 result-oriented benefits (not features)
Social proof: integrate testimonials and credibility numbers
Detailed offer: present what's included with the perceived value of each element
Guarantee: formulate a guarantee that eliminates risk
FAQ: 4-5 common objections turned into sales arguments
Final CTA: urgent and clear call to action

Tone: conversational but professional, like a trusted advisor. Use formal 'vous'. Incorporate power words and smooth transitions between each section. Every sentence should make you want to read the next.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why it works

This prompt works because it provides Copilot with a precise structural framework (the 10-section plan) while giving it the necessary contextual variables via placeholders. The PAS (Problem-Agitation-Solution) framework and AIDA structure are implicitly integrated in the order of sections, guiding the generation toward naturally persuasive text. The instruction on tone and transitions ensures stylistic consistency across the entire page.

Expected result

You obtain a complete sales page of 800 to 1500 words, structured into clear sections with catchy headings, a persuasive argument, and strategically placed calls to action. The text follows a natural psychological progression that takes the reader from problem to purchase, with social proof elements and a guarantee that overcome objections.

Variants by level

FAQ

Can GitHub Copilot really write professional-quality copywriting?

GitHub Copilot produces a solid foundation that needs refining. Its strength lies in quickly structuring a complete page and generating coherent arguments. However, the best results come from iterating: generate a first version, identify weak sections, then ask Copilot to rewrite them with more precise instructions. Think of it as an expert first draft that you polish, not a finished product.

How do I adapt the prompt if I'm selling a service rather than a product?

Replace mentions of 'product' with 'service' and add in the placeholders: the duration of the support, the step-by-step process, and the measurable results achieved by your clients. For services, emphasize the testimonials section and the unique mechanism (your methodology). Also add a section 'How it actually works' that describes the customer journey after purchase.

What's the best way to use Copilot to test multiple sales angles?

Create multiple files with variations of the placeholder 'Main problem'. For example, for an accounting software, test the time-saving angle, the tax compliance angle, and the savings angle. Compare the generated pages and combine the best sections from each version. You can also explicitly ask Copilot to rewrite only the headline and lead with a different angle while keeping the rest of the page.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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