Prompt Midjourney for Writing a Press Release

Midjourney, although an image generation tool, plays a strategic role in crafting a modern press release. A press release is no longer just text: accompanying visuals often determine whether a journalist opens your email or deletes it. With Midjourney, you can create professional illustrations, product scenarios, corporate ambiance visuals, or stylized infographics that enhance your message's impact. The challenge is to produce images that respect press relations visual codes: sobriety, professionalism, consistency with brand identity, while capturing attention in a cluttered inbox. A well-designed visual increases press release open rates by 45% according to several digital PR studies. In this guide, we provide optimized Midjourney prompts to generate visuals that effectively accompany your press releases, whether for a product launch, corporate announcement, event, or appointment. Each prompt is calibrated to produce renders immediately usable by newsrooms and communications departments.

The prompt

Midjourney

Professional press release header image for a corporate announcement, clean editorial photography style, modern office environment with natural lighting, business professionals in a confident and approachable pose, company logo placeholder area on the left third, neutral background with subtle brand colors in blue and white, high-resolution composition suitable for media kit distribution, photojournalistic quality, no text overlays, 16:9 aspect ratio --ar 16:9 --style raw --s 200 --q 2

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Why it works

This prompt works because it combines the visual codes of corporate journalism (natural lighting, editorial style, photojournalistic quality) with precise technical constraints (16:9 ratio for media compatibility, absence of text to leave the editorial team free). The --style raw parameter ensures a realistic and professional result, avoiding the overly artificial aesthetic that would discredit the press release. The --s 200 maintains a balance between creativity and fidelity to the brief.

Expected result

You will obtain an editorial-quality landscape image representing a professional and modern corporate environment. The visual will be directly usable as a press release header image, in a digital press kit, or as a media attachment. The output evokes corporate press photography without embedded text, leaving journalists full freedom to integrate it into their articles.

Variants by level

FAQ

Can Midjourney images be used in an official press release?

Yes, subscribers to Midjourney's paid plans have commercial rights to the generated images. However, it is recommended to mention that the visual is AI-generated, for transparency with journalists and in line with emerging best practices in press relations. Also verify that your industry does not impose specific restrictions on using AI-generated images in official communications.

What image format should be favored for a press release with Midjourney?

Favor the 16:9 format (--ar 16:9) for header images, as it is the standard for press release distribution platforms and news sites. For images embedded in the body text, 4:3 format works better. Always export in high resolution and use Midjourney's upscaler to obtain files usable for print if needed. Provide images in high-quality JPEG or PNG to journalists.

How to adapt Midjourney's visual style to brand identity in a press release?

Incorporate your color codes into the prompt using precise descriptors (e.g., 'corporate blue #003366 tones' or 'warm terracotta and cream palette'). Use the --style raw parameter to avoid Midjourney's artistic embellishments and get a result more faithful to a brand brief. You can also use a reference image (--iw) showing your brand guidelines to guide visual consistency. Create several variants and select the one that integrates best with your existing media kit.

How to use this prompt

Copy the prompt with the button above.
Paste it into ChatGPT, Claude or your favorite AI assistant.
Replace the bracketed variables with your details, then refine the result.

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