Prompt Mistral for Writing a Press Release
Writing an effective press release requires precise mastery of journalistic format, rigorous information hierarchy, and an impeccable professional tone. Mistral, a high-performing French language model, stands out particularly for this task thanks to its fine understanding of French editorial codes and European media conventions. Whether you're announcing a product launch, a strategic partnership, a fundraising, or a major event, Mistral can generate a structured press release following the inverted pyramid, with a catchy headline, a concise lead, and a body text that answers the essential questions: who, what, when, where, why, and how. The challenge is to provide the model with a sufficiently detailed prompt so that it produces a document ready to be sent to newsrooms, respecting the standards of press officers and journalists. In this guide, you will find a main optimized prompt as well as three variants adapted to your expertise level, to turn Mistral into a full-fledged press relations assistant.
The prompt
You are a senior press officer with 15 years of experience in media relations in France. Write a professional press release strictly following the rules below:
Information to include:
- Company: [COMPANY_NAME]
- Sector: [INDUSTRY]
- Announcement: [Describe the main announcement in 2-3 sentences]
- Date of event/announcement: [DATE]
- Quote from spokesperson: [NAME, POSITION, and key idea to convey]
- Key figures: [Relevant numerical data]
Mandatory structure:
- "PRESS RELEASE" mention + city and date
- Catchy headline (max 15 words) containing the main information
- Complementary sub-headline (1 line)
- Lead of 3 lines summarizing the essentials (who, what, when)
- Body text in 3-4 paragraphs following the inverted pyramid
- A quoted statement from the spokesperson
- Paragraph "About [COMPANY]" (boilerplate)
- Press contact (name, email, phone)
Style guidelines:
- Factual and institutional tone, without excessive superlatives
- Short sentences (max 25 words)
- Active voice preferred
- Total length: 400-500 words
- No technical jargon without explanation
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why it works
This prompt leverages the expert role (senior press officer) to anchor Mistral in a precise professional register, which significantly improves the quality of tone and vocabulary. The numbered structure imposes a strict journalistic format that the model follows faithfully, eliminating omissions of essential sections. The style constraints (sentence length, active voice, word count) act as safeguards that prevent the model from producing too generic or too verbose text.
Expected result
Variants by level
FAQ
Why use Mistral rather than another model to write a press release in French?
How to customize the generated press release to match my company's tone?
What are the common mistakes to avoid when using Mistral for a press release?
How to use this prompt
- Copy the prompt with the button above.
- Paste it into ChatGPT, Claude or your favorite AI assistant.
- Replace the bracketed variables with your details, then refine the result.
About Prompt Guide
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