Advanced Competitive Analysis for Communication Agencies
Prompt to conduct an in-depth competitive analysis of a communication agency, with actionable recommendations.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B communication strategy consultant. Analyze the competition of the agency [AGENCY_NAME] in the [GEOGRAPHIC_MARKET] market in the [CLIENT_SECTOR] sector.
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Identify the [NUMBER] main direct and indirect competitors, specifying their positioning (e.g., creative, data-driven, pure consulting).
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For each competitor, evaluate:
- Their share of voice on digital channels (LinkedIn, Twitter, blogs): volume and engagement of their publications.
- Their employer brand: attractiveness of job offers, perceived company culture.
- Their client portfolio: client typology (sector, size), flagship case studies.
- Their content strategy: content types (studies, infographics, videos), publication frequency.
- Their flagship offerings: most highlighted services and their indicative prices.
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Summarize the strengths and weaknesses of the agency [AGENCY_NAME] compared to this benchmark, proposing [NUMBER] concrete recommendations to improve its competitiveness (e.g., develop content on [TOPIC], target [CLIENT_SEGMENT], adopt [DIFFERENTIATION_STRATEGY]).
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Provide a comparison table with criteria: awareness, specialization, team size, estimated revenue, typical client budget.
Response format: structured report in 4 parts with introduction and conclusion.
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Why this prompt works
<p>This prompt enables communication agency leaders and marketers to obtain a detailed and customized competitive analysis. By filling in the variables in square brackets (agency name, market, sector, etc.), the AI will generate a complete report including a competitor benchmark, their strengths and weaknesses, and strategic recommendations.</p><p><strong>How to use it:</strong></p><ul><li>Copy the prompt into the AI (ChatGPT, Claude, etc.) by replacing the variables with real information.</li><li>The more precise the context data (market, sector, number of competitors), the more relevant the analysis will be.</li><li>Use the comparison table to quickly identify positioning gaps.</li></ul><p>This prompt is designed to be iterative: you can ask for further details on a specific competitor or topic after the first result.</p>
Use Cases
Expected Output
Structured report in 4 parts: competitor identification, detailed analysis (per competitor), agency strengths/weaknesses, strategic recommendations, and comparison table.
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Pour fiabiliser les données, ajoutez une consigne : « Distinguez clairement les faits vérifiés des estimations, et pour chaque indicateur, indiquez la source ou la méthode d'évaluation (ex. nombre de publications LinkedIn observées vs hypothèse de part de voix). » Cela réduira les hallucinations du modèle sur les chiffres de CA ou de prix.
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