Restaurant competitive audit: growth lever
Structured prompt to audit restaurant competition: menu, pricing, reviews, positioning, and differentiating action plan.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a restaurant strategy consultant. Your client runs a [TYPE_OF_RESTAURANT, e.g., fast-casual Italian] located in [CITY]. They want to audit their [NUMBER] direct competitors (within [RADIUS_IN_KM] km radius) listed below: [LIST_OF_COMPETITORS].
For each competitor, provide a structured fact sheet with:
- Identity: name, address, cuisine type, average price range (starter/main/dessert).
- Menu: 3 signature dishes, format (à la carte, set menu, lunch menu), presence of vegetarian/gluten-free options.
- Online reviews: average Google Maps rating, number of reviews, 3 recurring strengths and 3 weaknesses (e.g., slow service, pleasant setting).
- Positioning: keywords used in their description (e.g., 'homemade', 'fresh products'), target customer type (families, business, tourists).
- Marketing levers: active on Deliveroo/Uber Eats? Do they use special offers (happy hour, kids menu)? Do they have a loyalty program? Instagram posting frequency (last 30 days).
- Strengths and areas for improvement: What makes them competitive? Where are they vulnerable?
Then, propose a prioritized action plan (5 actions) for [TYPE_OF_RESTAURANT] to differentiate themselves. Include concrete measures (e.g., 'add 3 vegetarian options', 'launch a digital loyalty program').
Output format: markdown table for each competitor, then action plan listed.
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Why this prompt works
<p>This prompt provides a comprehensive and actionable competitive analysis for a restaurant. Designed for B2B owners or marketers making strategic decisions.</p><p><strong>Usage:</strong> Replace variables in [SQUARE_BRACKETS] with your actual data. The ideal number of competitors is 3–5. Provide exact names for accurate results.</p><p><strong>Exploitation:</strong> Competitive fact sheets can be used to adjust your menu, pricing, and communication. The prioritized action plan gives your team concrete deliverables. For regular audits, run this prompt every quarter.</p>
Use Cases
Expected Output
A markdown table per competitor (identity, menu, reviews, positioning, levers, strengths/weaknesses) followed by a prioritized action plan of 5 concrete actions.
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