Restaurant competitive audit: growth lever
Structured prompt to audit restaurant competition: menu, pricing, reviews, positioning, and differentiating action plan.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a restaurant strategy consultant. Your client runs a [TYPE_OF_RESTAURANT, e.g., fast-casual Italian] located in [CITY]. They want to audit their [NUMBER] direct competitors (within [RADIUS_IN_KM] km radius) listed below: [LIST_OF_COMPETITORS].
For each competitor, provide a structured fact sheet with:
- Identity: name, address, cuisine type, average price range (starter/main/dessert).
- Menu: 3 signature dishes, format (à la carte, set menu, lunch menu), presence of vegetarian/gluten-free options.
- Online reviews: average Google Maps rating, number of reviews, 3 recurring strengths and 3 weaknesses (e.g., slow service, pleasant setting).
- Positioning: keywords used in their description (e.g., 'homemade', 'fresh products'), target customer type (families, business, tourists).
- Marketing levers: active on Deliveroo/Uber Eats? Do they use special offers (happy hour, kids menu)? Do they have a loyalty program? Instagram posting frequency (last 30 days).
- Strengths and areas for improvement: What makes them competitive? Where are they vulnerable?
Then, propose a prioritized action plan (5 actions) for [TYPE_OF_RESTAURANT] to differentiate themselves. Include concrete measures (e.g., 'add 3 vegetarian options', 'launch a digital loyalty program').
Output format: markdown table for each competitor, then action plan listed.
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Why this prompt works
<p>This prompt provides a comprehensive and actionable competitive analysis for a restaurant. Designed for B2B owners or marketers making strategic decisions.</p><p><strong>Usage:</strong> Replace variables in [SQUARE_BRACKETS] with your actual data. The ideal number of competitors is 3–5. Provide exact names for accurate results.</p><p><strong>Exploitation:</strong> Competitive fact sheets can be used to adjust your menu, pricing, and communication. The prioritized action plan gives your team concrete deliverables. For regular audits, run this prompt every quarter.</p>
Use Cases
Expected Output
A markdown table per competitor (identity, menu, reviews, positioning, levers, strengths/weaknesses) followed by a prioritized action plan of 5 concrete actions.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Restreignez la période des avis (6 derniers mois) pour une photo réaliste, et exigez un tableau comparatif final des concurrents sur les points clés (prix, options veggie, livraison). Ajoutez aussi un budget estimé et un indicateur mesurable par action du plan.
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