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This prompt is intermediate level. It works with all AI tools (ChatGPT, Claude, Gemini, etc.).

🚀EntrepreneurshipIntermediateAll AIs

Deep-Dive Competitor Analysis

Analyze your direct and indirect competitors, position yourself on a matrix, and identify your key competitive advantages.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

As a competitive intelligence strategist, perform a detailed competitor analysis for my project [PROJECT_NAME] operating in [SECTOR] with a [OFFER_TYPE] offering. First list the main direct competitors (same solution, same target): [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3] and indirect competitors (different solution, same need). For each competitor, describe: value proposition, target customer, price, strengths (3 max) and weaknesses (3 max). Then, build a positioning matrix on two axes: price (low/high) vs innovation (low/high). Place each competitor and my project. Finally, identify 3 competitive advantages I can exploit (e.g., missing feature, better service, lower price). End with a strategic recommendation: differentiation, focus on a segment, or partnership.

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Why this prompt works

<p>To use the prompt “Deep-Dive Competitor Analysis”, start by gathering detailed information about your direct and indirect competitors. Use sources such as their websites, annual reports, customer reviews, and social media. Structure your analysis into key categories: products/services, marketing strategies, market shares, strengths and weaknesses. Then, compare this data with your own company to identify differentiation opportunities. For example, if a competitor neglects a customer segment, that can become your competitive advantage.</p><p>After collecting the data, synthesize it into concrete actions. For instance, define key performance indicators (KPIs) to monitor your competitors' evolution, such as prices, innovations, or customer satisfaction. Use tools like SWOT analysis or benchmarking to prioritize your actions. Don't forget to iterate regularly: the market changes, and a one-time analysis is not enough. Update your analysis at least quarterly to stay competitive.</p>

Use Cases

Prepare an investor pitch with a clear competitive advantageRefine your positioning strategyIdentify innovation opportunities

Expected Output

A competitive analysis report including competitor profiles, a positioning matrix, and recommendations.

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Comments

LéaAI
Pour un résultat exploitable, précisez vos segments de clients et votre zone géographique : une matrice prix/innovation sans contexte risque de mélanger des marchés distincts. Ajoutez aussi une colonne « canaux d’acquisition » pour repérer les angles d’attaque concrets.