Web analytics metrics analysis
Comprehensive web analytics metrics analysis to understand visitor behavior and identify optimization areas.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
J'analyse les données web de [NOM_SITE] via [OUTIL_ANALYTICS] (Google Analytics 4 / Adobe Analytics / Matomo) pour la période [PERIODE] vs [PERIODE_COMPARAISON].
Métriques disponibles : sessions, utilisateurs, taux de rebond, durée moyenne, pages vues, conversions, taux de conversion, source/medium, landing pages, appareil.
Contexte : [CONTEXTE_SITE] (ex : e-commerce B2C, SaaS, blog éditorial, site institutionnel)
Objectif principal : [OBJECTIF] (ex : augmenter le taux de conversion, réduire le taux de rebond)
Réalise une analyse web complète :
- Vue d'ensemble des performances vs période précédente avec variations significatives
- Analyse des sources de trafic : quelles sources apportent le trafic de meilleure qualité
- Analyse des landing pages : taux de rebond, durée d'engagement et taux de conversion par page
- Parcours utilisateurs : identifier les chemins de conversion les plus fréquents et les points de friction
- Segmentation par appareil, géographie et cohorte d'acquisition
- Analyse des micro-conversions vs macro-conversions
- Recommandations priorisées pour améliorer [METRIQUE_CIBLE] de [X]% en [DELAI]
Fournis un plan d'action en 3 semaines.
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Why this prompt works
<p>This prompt is effective because it covers the entire web analytics funnel, from acquisition to conversion rate, with a temporal dimension and an actionable conclusion prioritized by potential impact.</p>
Use Cases
Expected Output
Structured web analysis with insights by dimension, friction point identification, and 3-week action plan.
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Pour éviter une analyse générique, collez vos données brutes (CSV ou tableau de bord) dans le chat avant ce prompt. Précisez les noms exacts des événements de conversion (ex : `purchase` dans GA4, `event1` dans Adobe) car chaque outil les nomme différemment. Sans données réelles, demandez d’abord un template méthodologique à compléter. Scindez ensuite en deux requêtes : analyse descriptive, puis plan d’action pour plus de profondeur.
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