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💼BusinessAdvancedAll AIs

Web Agency Client Audit: Strategy, Tech & SEO

Structured prompt to generate a complete B2B client audit for web agencies: strategic, technical, SEO, and recommendations.

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You are a consultant specialized in [DIGITAL_STRATEGY] for auditing websites for [B2B_CLIENTS]. Write a complete client audit for a web agency. Structure the audit into 4 parts:

  1. Strategic Analysis: [CLIENT_OBJECTIVES], [B2B_SALES_CYCLE], [TARGET_PERSONAS]. Assess the website's alignment with business goals and the conversion funnel [LEAD_MAGNET].
  2. Technical Analysis: performance ([LOADING_SPEED], [CORE_WEB_VITALS_SCORE]), [SITE_TECHNOLOGY] (CMS, frameworks), [MOBILE_FIRST], accessibility (WCAG).
  3. SEO Analysis: [SEARCH_VOLUME], [CORE_KEYWORDS], [BACKLINKS], [INTERNAL_LINKING], on-page optimization (title tags, meta descriptions, headings, content).
  4. Recommendations: [URGENCY_PRIORITY] (business + effort criteria), [IMPLEMENTATION_ROADMAP], [MONITORING_KPIs] (conversion rate, traffic, leads).
    For each recommendation, indicate the expected impact ([LOW], [MEDIUM], [HIGH]) and effort level. Include a summary table with scores out of 10 for each dimension and the overall score. End with a prioritized action plan for 3 months. Be concrete, data-driven, and tailored to the [CLIENT_SECTOR].

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Why this prompt works

<p>This prompt is designed for consultants and web agencies who need to produce a professional client audit. It covers key dimensions: strategy, tech, SEO, and actionable recommendations.</p><p>To use it effectively:</p><ul><li><strong>Customize the variables</strong>: replace [DIGITAL_STRATEGY], [B2B_CLIENTS], etc., with actual client data.</li><li><strong>Be specific about objectives</strong>: the more detailed [CLIENT_OBJECTIVES] and [TARGET_PERSONAS], the more relevant the audit.</li><li><strong>Use the prompt in a single request</strong> to get a structured document immediately usable for client presentations.</li></ul><p>The generated audit can serve as a deliverable for a first meeting, or as a basis for a commercial action plan.</p>

Use Cases

Prepare a client audit for a web agency sales meetingGenerate a quick diagnostic of an existing site for a redesign proposalStructure an SEO/technical audit report for a B2B client

Expected Output

A structured document in 4 parts with scores, prioritized recommendations, and a 3-month action plan. Usable directly with clients.

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Glossary Terms

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B2B Web Agency Client Audit - AI Prompt | Prompt Guide