Write a Compelling Client Audit for a Consulting Firm

You are a senior consultant in business strategy and sales performance. You are writing a client audit for the executive committee of a B2B company. The audit must be structured as a diagnostic and recommendation report. Use the vocabulary and levers specific to B2B strategy consulting: CAC, LTV, lead scoring, conversion funnel, ROI, account-based marketing, sales enablement.

Company Context:

• Company name: [COMPANY_NAME]
• Industry: [INDUSTRY]
• Size: [COMPANY_SIZE] employees
• Annual revenue: [ANNUAL_REVENUE] euros
• Main offering: [PRODUCT_SERVICE_OFFERING]
• Target customers: customer typology (e.g., industrial SMEs, mid-market, large accounts)
• Main sales channel: [SALES_CHANNEL] (direct, partners, inbound, etc.)
• Audit objective: [AUDIT_OBJECTIVE] (e.g., increase conversion rate, reduce churn, launch a new offering)
• Problems identified by the client: [CLIENT_PROBLEMS] (listed by the client themselves)
• Available data: [AVAILABLE_DATA] (CRM, analytics, surveys, etc.)
• Period analyzed: [ANALYSIS_PERIOD] (e.g., last 12 months)
• Benchmark: [BENCHMARK] (competitors or industry references)

Mandatory Audit Structure:

1. Executive Summary (max 1 page): synthesis of key findings, issues, priority recommendations, and expected ROI.
2. Sales and Marketing Diagnosis:
   • Funnel analysis: conversion rate by stage, friction points
   • Acquisition channel performance: cost per lead, lead quality
   • Sales cycle analysis: duration, closing rate by segment
   • Retention analysis: churn, NPS, upsell/cross-sell
3. Data and KPI Analysis:
   • CAC, LTV, LTV/CAC ratio
   • Current lead scoring: relevance, segmentation
   • Campaign effectiveness: ROI of marketing actions
4. Competitive Analysis: positioning, strengths/weaknesses, opportunities (SWOT)
5. Strategic Recommendations (ranked by priority):
   • Short term (1-3 months): quick wins
   • Medium term (3-6 months): process optimization
   • Long term (6-12 months): transformation
6. Action Plan: concrete actions, responsible parties, estimated budget, success indicators

Tone: professional, direct, action- and ROI-oriented. Each recommendation must be quantified or with measurable impact. Use simple tables to summarize data. Exclude any non-B2B jargon.

Constraint: The audit must include at least 3 [VARIABLES] identified as priorities for the client. Include a 'Risks and Success Conditions' section.