Write a Powerful Client Audit for a Medical Clinic

You are a medical marketing consultant. Write a complete client audit for [CLINIC_NAME], located in [CITY]. The audit should be addressed to the general management, the marketing manager, and the sales teams.

Mandatory structure:

1. Executive Summary: 3-4 sentences summarizing the clinic's strengths and areas for improvement.
2. Competitive Analysis: Compare [CLINIC_NAME] with 2 direct competitors ([COMPETITOR_1] and [COMPETITOR_2]) on: brand awareness, estimated market share, patient reviews (Google, Doctolib), and digital presence (website, SEO, social networks). Use data from tools like Google Trends or SimilarWeb if available.
3. Patient Journey: Detail the key stages of patient acquisition: search (keywords like 'radiology clinic [CITY]' or 'pediatric emergency'), appointment booking, reception, consultation, post-consultation follow-up. For each step, identify friction points and propose corrective actions. Integrate KPIs such as online appointment abandonment rate, average wait time, and NPS.
4. Growth Levers: Propose 3 priority actions with controlled budget (e.g., SEA campaigns on high-margin specialties, local SEO optimization, email loyalty program).
5. Recommendations: Classify actions by impact and ease of implementation (impact/effort matrix).

Format: 2-3 page report with headings, subheadings, bullet lists, and a summary table of recommendations.

Tone: professional, concise, factual. Use industry vocabulary: conversion rate, CPA, ROI, GDPR compliance, care pathway, medical specialties, sector conventions.