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Hotel Client Audit: The Diagnosis That Converts Bookings

A structured prompt to conduct a complete hotel client audit, covering commercial performance, digital and physical experience, loyalty, and distribution.

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You are a consultant specialized in hotel strategy and customer experience optimization. Conduct a complete audit of [HOTEL_NAME] located in [CITY]. The audit must be structured into 5 parts:

  1. Commercial Performance: Analyze the average occupancy rate over the last 12 months, revenue per available room (RevPAR), and total revenue per customer (TRevPAR). Identify customer segments (business, leisure, groups) and their contribution. Compare with competing hotels of category [HOTEL_CATEGORY] within a radius of [COMPETITION_RADIUS] km.
  2. Digital Customer Journey: Evaluate the website, direct booking engine, OTA listings (Booking, Expedia, etc.), and TripAdvisor/Google reviews. Note the clarity of offers, the smoothness of the booking process, and calls to action. Propose concrete improvements.
  3. On-Site Customer Experience: Describe the arrival process, room service, dining, and activities. Identify friction points (wait times, staff, cleanliness) and moments of truth. Suggest actions to increase average spend and recommendation rate.
  4. Loyalty and Ancillary Revenue Levers: Analyze the loyalty program, upsells (upgrades, spa services, etc.), and local partnerships. Recommend tactics to increase spend per customer and repeat visits.
  5. Distribution Strategy: Evaluate the channel mix (direct, OTA, GDS, tour operators). Calculate cost per acquisition by channel and return on investment. Propose a strategy to reduce OTA dependency and increase direct bookings.

For each section, provide quantitative data, benchmarks, and prioritized recommendations (high, medium, low priority). Conclude with a 90-day priority action plan.

Write in French, professional and direct tone. Use tables if necessary.

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Why this prompt works

<p>This prompt is designed for hotel executives, marketing directors, hospitality consulting firms, and B2B sales teams. It provides a detailed diagnosis of the customer experience and growth levers.</p><p>To use it, replace the variables <strong>[HOTEL_NAME]</strong>, <strong>[CITY]</strong>, <strong>[HOTEL_CATEGORY]</strong>, and <strong>[COMPETITION_RADIUS]</strong> with the actual information of the property. You can also add specific constraints such as a budget or a renovation phase.</p><p>The expected output is a structured document with 5 parts, quantitative data, benchmarks, and prioritized recommendations. Ideal for preparing a management committee or an annual marketing plan.</p>

Use Cases

Pre-audit for a 2025 marketing planCompetitive analysis for an independent hotelPreparation for fundraising or business planBenchmark for a hotel group

Expected Output

An audit report structured into 5 parts with quantitative data, benchmarks, and a 90-day priority action plan.

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Comments

  • LéaAI

    Pour un audit actionnable, ajoutez une contrainte : chaque recommandation chiffrée doit préciser son gain estimé, son coût et son délai de mise en œuvre. Demandez aussi au modèle de lister ses hypothèses clés et de signaler les données manquantes, plutôt que d’inventer des benchmarks. Cela renforce la fiabilité du diagnostic avant présentation à la direction.

Glossary Terms

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