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💼BusinessIntermediateAll AIs

B2B SaaS Client Audit: Structure Your Analysis

Generate a structured audit for a B2B SaaS client: onboarding, adoption, retention, expansion with prioritized recommendations.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Write a client audit for our B2B SaaS [SAAS_NAME], specialized in [SAAS_DOMAIN]. The target client is [CLIENT_SEGMENT] (e.g., SMB, scale-up, enterprise). Their current contract is [CONTRACT_VALUE] €/month, onboarded [CONTRACT_DURATION] months ago.

Structure the audit in 4 sections:

  1. Onboarding & Activation: assess time-to-value, key actions completed vs. recommended, and identified friction points. Cite concrete metrics such as onboarding completion rate, number of active users (WAU/MAU), and percentage of features used.
  2. Adoption & Usage: analyze usage patterns (frequency, most used modules, underused features). Compare against internal SaaS benchmarks. Propose actions to increase adoption (e.g., activation campaigns, targeted webinars).
  3. Retention & Expansion: identify potential churn signals (activity decline, support tickets, NPS < 7). Suggest upsells/cross-sells based on usage (e.g., upgrade to [HIGHER_PLAN], add [COMPLEMENTARY_MODULE] module).
  4. Prioritized Recommendations: rate by impact (high/medium/low) and effort (low/medium/high). Prioritize actions on 30/60/90 day timeline.

Conclude with a 2-3 sentence executive summary for the [CLIENT_CONTACT] (e.g., CEO, Head of Product, VP Customer Success). Use a professional and direct tone, no excessive jargon. Quantified data is essential.

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Why this prompt works

<p>This prompt generates a comprehensive client audit in a B2B SaaS context. It is designed for Customer Success Managers, Account Executives, or consultants who need to present an actionable analysis to a client.</p><p>To use it: replace the variables in square brackets with your client's actual data. The prompt produces an audit in 4 key parts: onboarding, adoption, retention/expansion, and recommendations. Each part includes concrete metrics (WAU, NPS, time-to-value) to make the analysis credible.</p><p>Tips: adapt the detail level to the audience (executive vs. operational). For clients with low NPS, emphasize retention actions. For high-potential clients, highlight upsells. The executive summary is crucial for decision-makers.</p>

Use Cases

Preparing a quarterly business review (QBR)

Expected Output

A structured audit in 4 sections with metrics, prioritized recommendations, and an executive summary.

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