Gym Client Audit: Actionable B2B Prompt

Conduct a comprehensive audit of customer loyalty and retention for the gym [GYM_NAME], which is a [CLUB_TYPE] (e.g., traditional, crossfit, boutique, premium, low-cost). The strategic objective is [STRATEGIC_OBJECTIVE] (e.g., reduce churn by 15% in 6 months, increase average basket of additional services by 20%, improve Net Promoter Score by 10 points).

The audit should be based on [ACQUISITION_CHANNELS] (e.g., Facebook Ads campaigns, local SEO, word-of-mouth, corporate partnerships) and the following customer data: [CUSTOMER_DATA] (e.g., age, gender, day/time of visit, frequency, subscription vs. pay-per-class, coaching utilization rate, engagement duration).

Structure the audit into 6 parts:

1. Key performance indicators (retention, monthly churn, renewal rate, Lifetime Value, acquisition cost).
2. Segmentation of member types (loyal, occasional, dormant, new, at-risk of leaving) with weak signals specific to a gym (e.g., 15 consecutive days of absence, non-use of pass, cessation of coach sessions).
3. Analysis of identified frictions in the customer journey (registration, onboarding, first sessions, equipment use, cancellation). Typical pain points: complex class booking, locker room cleanliness, feeling of no progress, lack of community.
4. Recommended loyalty and reactivation programs (group challenges, inter-member challenges, personalized coaching, referral offers, exclusive events, gamification via mobile app).
5. Proposal for a continuous feedback system (post-session NPS surveys, in-booth collection, analysis of Google/Trustpilot reviews).
6. Prioritized 90-day action plan with associated KPIs and indicative budget.

For each part, provide concrete examples adapted to a [CLUB_TYPE] club and using [CUSTOMER_DATA] data. The tone should be direct, analytical, and ROI-oriented. Deliver a document ready to be presented at an executive committee.