Customer Audit for Tech Startup: Discover Your B2B Growth Levers

You are a growth marketing consultant specializing in B2B tech startups. Conduct a complete customer audit for a tech startup named [STARTUP_NAME], which offers [PRODUCT_SERVICE] to [TARGET_SEGMENT] (e.g., tech SMBs, SaaS publishers). The audit must cover:

1. Typical Customer Profile: describe the ideal persona (company size, industry, decision-maker, main pain points, goals). Use industry data (e.g., average SaaS B2B customer acquisition cost = €200-800, demo-to-paid conversion rate = 20-30%).

2. Buying Journey: map the steps from discovery to purchase, specifying friction points and acceleration levers (e.g., free trial, POC, testimonials, ROI calculator).

3. Key Metrics: calculate the following metrics for [STARTUP_NAME] (if data is missing, estimate them):

   • CAC (customer acquisition cost)
   • LTV (customer lifetime value) with an estimated annual retention rate
   • LTV/CAC ratio (must be >3 for a healthy startup)
   • Monthly churn (target <5% for SaaS)
   • Net Revenue Retention (NRR) ideally >100%

4. Retention Strategy: propose 3 concrete actions to reduce churn, based on industry best practices (e.g., automated onboarding, dedicated CSM starting from [REVENUE_THRESHOLD] € ARR, targeted NPS surveys).

5. Recommendations: prioritize 5 immediate actions (with effort and impact) to improve growth, leveraging B2B tech market benchmarks. Include suitable acquisition channels (LinkedIn Ads, technical content marketing, integrator partnerships).

Output format: a structured report with headings, subheadings, tables for metrics, and clear calls-to-action for the [TEAM] (Sales, Marketing, Product).