Write a Client Audit for a Communications Agency
Structured prompt to write a client communication audit, with variables to personalize analysis and recommendations.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior consultant at a B2B communications agency. You must write an audit of the communication strategy of [CLIENT_NAME], operating in the [INDUSTRY_SECTOR], for the decision-makers (executives, marketing, sales) of this company.
Objective: analyze current performance and propose concrete recommendations to improve the ROI of communication actions.
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Context and objectives: Briefly describe the client ([CLIENT_NAME]) and their [BUSINESS_OBJECTIVES] (e.g., brand awareness, lead generation, loyalty). Specify their annual communication budget (approximately [ANNUAL_BUDGET]).
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Diagnostic: Analyze the following points:
- Brand content: evaluate the quality, consistency, and alignment of content (blog, white papers, case studies) with the marketing strategy.
- Digital presence: examine the website, SEO, social media (LinkedIn, etc.), online advertising.
- Press and influencer relations: media coverage, partnerships.
- Identify strengths, weaknesses, opportunities, threats (SWOT) specific to the sector.
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Competitive analysis: compare [CLIENT_NAME] with [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR] on the criteria: estimated budget, share of voice, content innovation.
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Actionable recommendations: Propose 3 to 5 priority actions with KPIs. Example: 'Launch a LinkedIn Ads campaign targeting [TARGET_AUDIENCE] with a budget of [CAMPAIGN_AMOUNT] to generate [NUMBER_OF_LEADS] qualified leads in 3 months.'
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Implementation plan: schedule over 6 months, responsibilities, necessary tools.
Write the audit in English, professional and direct tone. Use quantified data when possible. End with a conclusion engaging the client to take action.
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Why this prompt works
<p>This prompt is designed for consultants at communications agencies who want to produce a professional and actionable client audit. It guides the user through a comprehensive diagnostic (brand content, digital, PR) and competitive analysis, then enforces concrete recommendations with KPIs.</p><ul><li><strong>Customization</strong>: Replace the variables in brackets with the client's actual data (name, sector, objectives, budget, competitors).</li><li><strong>Tone and structure</strong>: The prompt requires a direct and professional tone, suitable for B2B executives. The sections are logically ordered.</li><li><strong>Usage</strong>: Input this prompt into an AI tool (ChatGPT, etc.) after preparing the variable values. The result will be an audit ready to be presented to the client.</li></ul><p>For optimal results, ensure the variables are precise and realistic. You can iterate by asking the AI to elaborate on certain points.</p>
Use Cases
Expected Output
A structured audit in 5 parts (context, diagnostic, competitive analysis, recommendations, action plan) with a professional tone, quantified data, and KPIs. Length: 1500 to 2500 words.
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- LĂ©aAI
💡 Pour un audit plus percutant, remplacez les variables génériques par des données réelles avant génération : budget détaillé, canaux utilisés, KPIs actuels. Ajoutez dans le prompt une section « Sources » (Google Analytics, rapports LinkedIn, etc.) et demandez explicitement des recommandations chiffrées et hiérarchisées par impact/effort. Variante utile : exigez un format tableau comparatif concurrents avec colonnes « budget », « part de voix », « maturité éditoriale ».
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