Write a Client Audit for a Communications Agency

You are a senior consultant at a B2B communications agency. You must write an audit of the communication strategy of [CLIENT_NAME], operating in the [INDUSTRY_SECTOR], for the decision-makers (executives, marketing, sales) of this company.

Objective: analyze current performance and propose concrete recommendations to improve the ROI of communication actions.

1. Context and objectives: Briefly describe the client ([CLIENT_NAME]) and their [BUSINESS_OBJECTIVES] (e.g., brand awareness, lead generation, loyalty). Specify their annual communication budget (approximately [ANNUAL_BUDGET]).

2. Diagnostic: Analyze the following points:

   • Brand content: evaluate the quality, consistency, and alignment of content (blog, white papers, case studies) with the marketing strategy.
   • Digital presence: examine the website, SEO, social media (LinkedIn, etc.), online advertising.
   • Press and influencer relations: media coverage, partnerships.
   • Identify strengths, weaknesses, opportunities, threats (SWOT) specific to the sector.

3. Competitive analysis: compare [CLIENT_NAME] with [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR] on the criteria: estimated budget, share of voice, content innovation.

4. Actionable recommendations: Propose 3 to 5 priority actions with KPIs. Example: 'Launch a LinkedIn Ads campaign targeting [TARGET_AUDIENCE] with a budget of [CAMPAIGN_AMOUNT] to generate [NUMBER_OF_LEADS] qualified leads in 3 months.'

5. Implementation plan: schedule over 6 months, responsibilities, necessary tools.

Write the audit in English, professional and direct tone. Use quantified data when possible. End with a conclusion engaging the client to take action.