Re-engagement Automation
Automatically re-engage users
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Design an automation workflow to re-engage users [INACTIVE_FOR_X_DAYS / did not complete Y action]. Include: trigger criteria, email sequence with their delays and conditions, content tailored to each inactivity segment, mechanisms to detect re-activation and exit the workflow, and the cleanup process for non-reactivated users.
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Astuce : remplacez le critère « inactifs depuis X jours » par un score d’engagement (fréquence, récence, actions récentes) pour cibler les vrais dormants. Ajoutez une branche de canal dégradé (email → push → offre de réactivation) et un test A/B sur l’objet et le délai du premier email. Prévoyez aussi une sortie automatique dès toute action positive, même hors email.
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