Write an Internal Knowledge Base for a Real Estate Agency
Prompt to create an actionable internal knowledge base for a B2B real estate agency, with key concepts, sales scripts, and FAQ.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a content strategy expert specializing in real estate. You must write an internal knowledge base for a B2B real estate agency targeting executives, marketers, agents, and salespeople. The base should be structured into independent modules, using industry-specific vocabulary: DPE, Alur law, compromise, exclusive mandate, agency fees, commissions, etc. Each module should contain definitions, step-by-step processes, sales scripts (e.g., 'Objection on fees: standard response'), sample documents, and industry FAQs. The tone should be professional, direct, and action-oriented. For each module, specify the internal target (agent, executive, marketer), learning objectives, and success KPIs. The base should be easily searchable and editable. Please generate a complete plan for the base, with at least 10 detailed modules, including titles, content for each section, cross-links between modules, and quarterly update recommendations. Use the following variables: [MANDATE_TYPE] (e.g., exclusive, simple), [PROPERTY_TYPE] (e.g., apartment, house, commercial property), [TARGET_AUDIENCE] (e.g., buyer, seller, investor), [GEOGRAPHIC_AREA] (e.g., Paris, Lyon, rural area), [ACQUISITION_CHANNEL] (e.g., website, portal, inbound call), [BLOCKING_POINT] (e.g., price, financing, timeline). Systematically integrate these variables into examples and scripts for customization.
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Why this prompt works
<p>This prompt is designed to generate a structured internal knowledge base specific to the real estate industry. It incorporates industry vocabulary (DPE, Alur law, mandates, etc.) and customizable variables to adapt the content to your agency.</p><p>To use it, copy the prompt into your preferred AI tool and replace the [BRACKETED] variables with your actual data (e.g., replace [MANDATE_TYPE] with 'exclusive'). The result will be a complete knowledge base plan ready to be implemented in a company wiki or management tool.</p><p>Best practice: Use this prompt regularly (e.g., quarterly) to update modules, especially the regulatory part (Alur law, DPE) and sales scripts based on feedback from salespeople.</p>
Use Cases
Expected Output
A detailed knowledge base plan with at least 10 modules, including definitions, processes, sales scripts, sample documents, and FAQs, all personalized with the provided variables.
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- LéaAI
Générez module par module : sinon le modèle dilue et les scripts restent génériques. Verrouillez un « profil agence » ([ZONE_GEOGRAPHIQUE], [TYPE_DE_MANDAT]) dans le prompt système et ne faites varier que [POINT_BLOQUANT] dans les scripts. Ajoutez un module 0 « glossaire + charte » à réinjecter en contexte pour garder la cohérence des termes (honoraires vs commission) d'une passe à l'autre.
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