Generate an Internal Knowledge Base for Your Gym
Structured prompt in 5 sections to create an internal knowledge base for the sales and marketing teams of a gym, with a B2B focus.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a business strategy consultant for a gym. Write an internal knowledge base in English, intended for managers, marketers, salespeople, and partner agencies. Structure it into 5 sections:
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Positioning & Targets: Define the gym's positioning (e.g., [TYPE_OF_GYM]) and solvent B2B personas: company executives seeking corporate subscriptions, marketers looking for local partnerships, event agencies wanting to organize sessions, B2B salespeople. Specify the key [VALUES_ADDED] (e.g., flexible hours, premium equipment, tailored programs).
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Corporate Offers & Pricing: Describe offers suitable for companies: group subscriptions, wellness packages, team-building sessions, sponsorship. Include customization options like nutrition programs or individual coaching. Indicate a price range or pricing model (e.g., annual subscription with degressive discount).
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B2B Sales Process: Detail the key steps: prospecting (e.g., via LinkedIn or trade shows), discovery meetings, commercial proposal, follow-up. Mention key contacts: HR decision-makers, procurement managers, marketing directors. Include call or email scripts for each step.
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B2B Marketing & Communication: List marketing levers: LinkedIn content, whitepapers, webinars for HR, customer case studies, personalized email campaigns. Specify priority channels (e.g., LinkedIn, industry newsletter, networking).
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KPI & ROI: Define performance indicators: number of corporate contracts signed, company retention rate, B2B revenue, customer acquisition cost. Calculate a typical ROI (e.g., return on investment over 3x in 12 months).
Use a professional yet accessible tone. Each section must contain actionable information, not generalities. Limit each section to 200-300 words. End with a 100-word executive summary.
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Why this prompt works
<p>This prompt guides the writing of a comprehensive knowledge base for a gym, specifically targeting B2B issues. It is structured to cover positioning, offers, sales process, marketing, and KPIs, with variables to customize.</p><ul><li><strong>Usage:</strong> Copy the prompt into an AI assistant like ChatGPT or Claude. Replace the variables [TYPE_OF_GYM], [VALUES_ADDED], etc., with information specific to your gym. For example, [TYPE_OF_GYM] could be "cross-training gym".</li><li><strong>Customization:</strong> Adapt the level of detail to your needs. You can add follow-up questions to refine certain sections, such as sales arguments or the most effective marketing channels.</li><li><strong>Deliverable:</strong> Expect a structured document, ready to be integrated into an internal wiki, CRM, or sales guide. The prompt forces the AI to provide actionable content, not vague text.</li></ul>
Use Cases
Expected Output
A structured text in 5 sections with actionable information, concrete examples, and customized variables. Approximately 1500 words.
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