Write an Internal Knowledge Base for Your Communications Agency
Structured prompt to generate a comprehensive knowledge base for a communications agency, with key sections, glossary, and FAQ.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior agency strategy consultant. Write an internal knowledge base for [AGENCY_NAME], a communications agency specializing in [SPECIALTY] (e.g., brand content, PR, digital, social media). This base should serve as a reference for teams (sales, creative, production) and newcomers.
Structure it with these mandatory sections:
- Positioning and DNA: mission, vision, differentiating values, [YOUR_VOICE] (e.g., corporate, offbeat, expert).
- Offers and expertise: describe each division ([POLE_1], [POLE_2], [POLE_3]) with key services, typical deliverables, standard timelines, and examples of achievements.
- Internal processes: typical workflow from briefing to delivery, tools used ([TOOLS], name SaaS like Notion, Trello, Slack, Adobe), quality procedures, revision management.
- Typical client profiles: segments ([SEGMENTS] like startups, SMEs, large accounts, luxury, tech) with ideal client persona, recurring needs, frequent objections, winning arguments.
- KPIs and reporting: key indicators by campaign type (awareness, engagement, lead gen, sales), measurement methodology, tracking tools.
- Glossary: define internal business terms and acronyms ([TERMS] like ROI, KPI, CPC, CPM, SEA, SMA, PR).
- Internal FAQ: answer the 20 most frequent questions from teams and clients.
For each section, use a professional but digestible style, with "Key Takeaways" boxes and links to existing documents ([DOCS_LINKS]). The tone should be that of an expert sharing their practice. Length: around 10,000 words, with an interactive table of contents.
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Why this prompt works
<p>This prompt allows you to create a tailored internal knowledge base for a communications agency. By filling in the variables (agency name, specialty, divisions, tools, etc.), you obtain a structured document ready to be enriched by the teams.</p><p><strong>Usage:</strong> Copy the prompt into the AI, replace the variables in brackets with your actual information. The result can serve as a framework for an internal wiki (Notion, Confluence) or be edited directly in a shared document.</p><p><strong>Tip:</strong> Involve a representative from each division to validate the content. Update the base regularly to reflect changes in offerings and processes.</p>
Use Cases
Expected Output
A complete document of 8000 to 10000 words structured in sections, with a table of contents, callout boxes, and embedded links.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Générez section par section (1 à 7), pas en un seul prompt : au-delà de 3 000 mots, le modèle perd la cohérence et invente des process. Injectez vos vrais documents (comptes rendus, devis, briefs) en contexte pour chaque section, sinon l'IA produira une base générique. Faites relire par les pôles concernés avant publication.
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