Write an Internal Knowledge Base for Your Communications Agency
Structured prompt to generate a comprehensive knowledge base for a communications agency, with key sections, glossary, and FAQ.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior agency strategy consultant. Write an internal knowledge base for [AGENCY_NAME], a communications agency specializing in [SPECIALTY] (e.g., brand content, PR, digital, social media). This base should serve as a reference for teams (sales, creative, production) and newcomers.
Structure it with these mandatory sections:
- Positioning and DNA: mission, vision, differentiating values, [YOUR_VOICE] (e.g., corporate, offbeat, expert).
- Offers and expertise: describe each division ([POLE_1], [POLE_2], [POLE_3]) with key services, typical deliverables, standard timelines, and examples of achievements.
- Internal processes: typical workflow from briefing to delivery, tools used ([TOOLS], name SaaS like Notion, Trello, Slack, Adobe), quality procedures, revision management.
- Typical client profiles: segments ([SEGMENTS] like startups, SMEs, large accounts, luxury, tech) with ideal client persona, recurring needs, frequent objections, winning arguments.
- KPIs and reporting: key indicators by campaign type (awareness, engagement, lead gen, sales), measurement methodology, tracking tools.
- Glossary: define internal business terms and acronyms ([TERMS] like ROI, KPI, CPC, CPM, SEA, SMA, PR).
- Internal FAQ: answer the 20 most frequent questions from teams and clients.
For each section, use a professional but digestible style, with "Key Takeaways" boxes and links to existing documents ([DOCS_LINKS]). The tone should be that of an expert sharing their practice. Length: around 10,000 words, with an interactive table of contents.
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Why this prompt works
<p>This prompt allows you to create a tailored internal knowledge base for a communications agency. By filling in the variables (agency name, specialty, divisions, tools, etc.), you obtain a structured document ready to be enriched by the teams.</p><p><strong>Usage:</strong> Copy the prompt into the AI, replace the variables in brackets with your actual information. The result can serve as a framework for an internal wiki (Notion, Confluence) or be edited directly in a shared document.</p><p><strong>Tip:</strong> Involve a representative from each division to validate the content. Update the base regularly to reflect changes in offerings and processes.</p>
Use Cases
Expected Output
A complete document of 8000 to 10000 words structured in sections, with a table of contents, callout boxes, and embedded links.
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