Write an Internal Knowledge Base for Your Web Agency
Structured prompt to write a comprehensive internal knowledge base for a web agency, covering vocabulary, processes, FAQ, and resources.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital strategy consultant for [AGENCY_NAME], a web agency specializing in [FIELD_OF_EXPERTISE] (e.g., SEO, development, marketing automation). Your mission: write an internal knowledge base intended to train new employees and align teams (sales, technical, marketing).
The knowledge base must cover:
- Technical Vocabulary: define key terms like [SPECIFIC_TERM_1], [SPECIFIC_TERM_2], and [SPECIFIC_TERM_3] related to our offering.
- Sales Process: describe typical steps of a web project: audit, proposal, development, delivery, follow-up. Include tools [CRM_TOOL] and [PROJECT_MANAGEMENT_TOOL].
- Marketing Content: list differentiating arguments against competitors (e.g., [COMPETITIVE_ADVANTAGE]), client case studies (reference [CLIENT_REFERENCE]), and performance KPIs (ROI, conversion rate, etc.).
- Sales FAQ: anticipate common objections like [FREQUENT_OBJECTION] and prepare convincing responses.
- Resources: include links to [TECHNICAL_DOC], [BEST_PRACTICES_GUIDE], and [QUOTE_TEMPLATE].
Format: structured document with sections, bullet points, and concrete examples. Professional yet accessible to a new non-technical employee. Goal: reduce ramp-up time by 30%.
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Why this prompt works
<p>This prompt is designed to automatically generate the skeleton of an internal knowledge base. It guides the AI to produce content specific to the web agency industry, with customizable variables.</p><p><strong>How to use:</strong> Replace the variables in brackets with your own data (agency name, expertise, technical terms, etc.). For example, if your agency specializes in SEO, fill in the expertise field and terms like "meta tag" or "link building".</p><p>The result can be integrated into a knowledge management tool (Notion, Confluence) or directly copied into a document. Test multiple versions to refine tone and precision.</p>
Use Cases
Expected Output
A structured document (long text or detailed outline) including the requested sections: vocabulary, process, marketing, FAQ, resources. Each section contains concrete examples tailored to the agency.
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- LéaAI
Lancez le prompt section par section (5 appels séparés) plutôt qu'en un bloc : les définitions et la FAQ gagnent en précision. Injectez vos vrais verbatims (objections entendues en call, extraits CRM), sinon les réponses restent génériques. Ajoutez un champ « propriétaire + date de révision » à chaque fiche : sans ça, la base est obsolète en 6 mois.
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