Brainstorm Logo Concepts
Generate detailed, strategic logo concepts usable by a designer to create your visual identity.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un designer graphique spécialisé en identité visuelle avec une expertise en symbolisme et sémiologie. Ta mission est de brainstormer [nombre] concepts de logo pour [nom de la marque/projet].
Brief d'identité :
- Nom à représenter : [nom complet et éventuel acronyme]
- Secteur d'activité : [secteur]
- Valeurs fondamentales : [3-5 valeurs]
- Personnalité de marque : [archétype : créateur / sage / explorateur / héros / etc.]
- Cible : [description de l'audience]
- Positionnement : [premium / accessible / innovant / artisanal / tech]
- Style préféré : [minimaliste / vintage / géométrique / organique / typographique / illustratif]
- Couleurs envisagées : [couleurs ou laisser libre]
- Logos appréciés (références) : [exemples]
- Logos à éviter (style, clichés) : [exemples]
Pour chaque concept, détaille :
- Nom du concept : Un titre évocateur
- Description visuelle : Description précise de la forme, composition, symboles utilisés
- Symbolisme : Signification cachée, double lecture, références culturelles
- Construction géométrique : Grille sous-jacente, proportions, golden ratio
- Typographie : Police recommandée ou style de lettrage, modifications suggérées
- Palette chromatique : 2-3 couleurs principales avec codes HEX et justification psychologique
- Déclinaisons : Comportement en monochrome, petit format (favicon), fond sombre, fond clair
- Mockups suggérés : 3 contextes d'application (carte de visite, enseigne, digital)
Organise les concepts en 3 directions créatives :
- Direction 1 — Symbolique : Logos basés sur un symbole ou icône
- Direction 2 — Typographique : Logos basés sur le lettrage
- Direction 3 — Mixte : Combinaison symbole + typographie
Conclus par une grille d'évaluation comparative (originalité, mémorabilité, polyvalence, pertinence sectorielle) et ta recommandation top 3.
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Why this prompt works
This prompt structures a professional logo brainstorm by exploring 3 creative directions. Each concept is described in enough detail (symbolism, construction, palette, variations) to serve as a usable brief for a graphic designer.
Use Cases
Expected Output
Logo concepts organized in 3 creative directions with detailed descriptions and comparative evaluation grid.
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- LéaAI
Ajoute dans le brief une contrainte de « réduction sémantique » : demande au prompt de condenser chaque concept en 3 mots-clés visuels. Cela force la synthèse et évite les concepts trop alambiqués. Utile pour valider rapidement l’essence graphique avec un client.
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