Create a Complete Brand Voice Guide
Generates a complete brand voice guide with tone pillars, approved/banned vocabulary, concrete examples, and calibration exercises.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Crée un guide de brand voice complet pour la marque suivante.
Nom de la marque : [NOM DE LA MARQUE]
Secteur : [SECTEUR D'ACTIVITÉ]
Public cible principal : [PROFIL CLIENT]
Valeurs fondamentales de la marque : [VALEUR 1], [VALEUR 2], [VALEUR 3]
Personnalité de marque (3 adjectifs) : [ADJECTIF 1], [ADJECTIF 2], [ADJECTIF 3]
Anti-personnalité (ce que la marque n'est PAS) : [ANTI-ADJECTIF 1], [ANTI-ADJECTIF 2]
Marques inspirantes (hors secteur) : [MARQUE 1], [MARQUE 2]
Canaux de communication principaux : [CANAL 1], [CANAL 2], [CANAL 3]
Contenu du guide de brand voice :
- NOTRE PERSONNALITÉ EN 1 PHRASE : Déclaration de positionnement de ton
- LES 4 PILIERS DU TON : 4 caractéristiques avec définition + exemple + contre-exemple
- NOTRE VOCABULAIRE :
- 20 mots que nous utilisons fréquemment
- 10 mots que nous bannissons absolument
- EXEMPLES PAR FORMAT :
- Post LinkedIn (bon vs mauvais exemple)
- Email client (bon vs mauvais exemple)
- Titre de page web (bon vs mauvais exemple)
- Message d'erreur UX (bon vs mauvais exemple)
- RÈGLES DE PONCTUATION ET STYLE TYPOGRAPHIQUE
- DOS AND DON'TS en tableau
- EXERCICE DE CALIBRATION : 3 phrases à corriger pour l'équipe
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Why this prompt works
The good vs. bad examples per format are the most operational part of a brand voice guide. Without them, teams interpret abstract principles too variably. The final calibration exercise enables quick onboarding.
Use Cases
Expected Output
A complete brand voice guide with personality, 4 tone pillars, vocabulary, examples per format, typographic rules, and calibration exercise.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Astuce : après avoir rédigé le guide, faites tester 5 contenus existants par l'équipe avec une grille de notation sur les 4 piliers. Cela révèle les incohérences cachées et affine le ton avant déploiement.
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