Build an email marketing report
Report email marketing performance
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Design a monthly email marketing performance report structure for [brand]. Include: executive summary (key metric vs goal), list health metrics (total subscribers, growth rate, unsubscribe rate, deliverability rate), campaign performance averages (open rate, click rate, conversion rate vs benchmarks), automation performance summary, revenue attributed to email, top 3 insights, and next month's optimization plan.
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Pour aller plus loin, remplacez les benchmarks génériques par les performances des 3 derniers mois de la marque : cela rend le suivi réellement actionnable. Ajoutez une section « actions testées ce mois » (ex. test d’objet, segmentation) pour lier enseignements et optimisations.
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