Build an event-triggered automation
Automate event-triggered emails
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Design an email automation triggered by [event: e.g., birthday, contract renewal date, subscription anniversary]. Define: trigger conditions and data requirements, timing and personalization elements, the email content framework for each event type, testing approach for personalization accuracy, and how to handle cases where the trigger date data is missing or incomplete.
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Pensez à ajouter une étape de validation des données en amont : planifiez un fallback pour les dates manquantes (ex. email de rappel générique) et testez avec des jeux de données incluant des cas limites (date passée, année bissextile). Spécifiez aussi le fuseau horaire de référence pour le déclenchement afin d'éviter des envois à contretemps.
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