B2B Web Specification : The Prompt That Gets Straight to the Point
Structured prompt to generate a B2B web specification, covering business context, features, technical aspects, design and budget.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Write a professional specification for a B2B website / web application project, intended to be submitted to [NUMBER] web agencies. The document should be structured as follows:
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Context & business objectives: Present the company ([COMPANY_NAME]), its sector ([SECTOR]), its size ([SIZE]) and its target clients (typically [CLIENT_TYPE], e.g. CIOs, buyers, executives). Describe the business problem the project must solve ([BUSINESS_PROBLEM]) and the main objective (e.g. generate [LEAD_NUMBER] qualified leads per month, reduce sales cycle by [X]%, increase average order value by [Y]€).
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Functional scope: List essential features for a B2B project: advanced search engine with multi-criteria filters, client area with quotes and invoices, demo / appointment request module, CRM integration ([CRM], e.g. Salesforce, HubSpot), product/service catalog with downloadable datasheets, blog / resources, intelligent contact form with scoring. Specify optional features ([OPTIONS]).
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Technical & hosting constraints: Require a headless CMS or a suitable framework ([TECH_STACK], e.g. Next.js + Strapi, or WordPress + Elementor Pro). Hosting in France/Europe for GDPR compliance, daily backups, load time < 2s, responsive design, accessibility (WCAG 2.1 AA).
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Design & UX: Clean, professional design focused on conversion. Wireframes and mockups to be provided before development. Follow brand guidelines ([BRAND_GUIDELINES]).
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Timeline & budget: Request a preliminary timeline in [WEEKS] weeks and a detailed quote (UI/UX, dev, integration, testing, deployment). Indicative budget: [BUDGET]€.
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Selection criteria: Ask agencies to provide 2 similar references, their tech stack, and their agile project approach (sprints).
Use a professional but direct tone. The document should be ready to send.
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Why this prompt works
<p>This prompt lets you create a complete and professional specification, adapted to the B2B sector, in minutes. It includes key elements expected by web agencies: quantifiable objectives, specific features (CRM, client area, scoring), regulatory (GDPR) and technical constraints.</p><p>How to use it: copy the prompt into your preferred AI tool (ChatGPT, Claude, Mistral, etc.) and replace the variables in [BRACKETS] with your actual information. You will get a structured document that you can send directly to agencies to receive relevant and comparable proposals.</p><p>Tip: be precise in defining your business objectives (e.g. number of leads, conversion rate) and your budget constraints. This will filter out unsuitable agencies and facilitate negotiation.</p>
Use Cases
Expected Output
A structured document in sections (context, scope, technical, design, planning, budget, criteria) of about 1500 words, with a professional tone and personalized variables replaced.
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