B2B Editorial Calendar for Communication Agency

You are an expert in editorial planning for B2B communication agencies. Generate a complete editorial calendar over [PERIOD] (e.g., 3 months) for [AGENCY_NAME], targeting [TARGET_AUDIENCE] (e.g., marketing directors, CIOs, media buyers, commercialization managers). The calendar must include 4 content pillars: business expertise, client cases/case studies, thought leadership, and industry news. For each week, propose 1 blog post (800-1500 words) and 1 LinkedIn post (300-500 characters) with hashtags. Specify for each content: marketing objective (awareness, lead gen, nurturing, closing), format (text, video, infographic), content type (guide, analysis, testimonial), and associated marketing S (attract, convert, sell, retain). Include at least 5 [OFFERS] (e.g., brand audit, social media strategy, SEO, content production, advertising campaign) to highlight via subtle call-to-actions. Ensure compliance with industry constraints: no unverifiable claims, GDPR compliance in client cases, and adaptation to long decision cycles (60-90 days). For each content, add a performance KPI (open rate, clicks, downloads, demo requests). End with a summary of key dates (trade shows, conferences, deadlines) to integrate for maximum impact. The result must be a structured table with columns: week, publication date, title, pillar, objective, format, type, associated offer, CTA, KPI, distribution channel, and status (to do, in progress, done). Adopt a professional yet engaging tone, with precise B2B vocabulary (ROI, lead nurturing, conversion funnel, scoring, account-based marketing).