Plan Your BTP Editorial Calendar - Watch Out for Surprises
Prompt to generate a custom editorial calendar for a building trades artisan, with key variables and industry-specific constraints integrated.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content strategist specializing in the construction sector (artisans, SMEs, agencies). Generate an [EDITORIAL_CALENDAR] for a [COMPANY_TYPE] (masonry, electrical, plumbing, etc.) over a period of [TIME_DURATION] months. Objective: generate qualified leads from professional clients (project owners, architects, design offices, local authorities).
Specific constraints for the construction sector:
- All content must incorporate aspects of compliance with standards (e.g., RE2020, DTU) and/or sustainable innovation (eco-construction).
- Adapt the tone: technical but accessible, reassuring on quality and respect for deadlines.
- Highlight concrete project examples (client types, materials, budgets).
- Include formats: case studies, technical sheets, construction site videos, regulatory webinars.
- Frequency: [FREQUENCY] publication (weekly, bi-monthly).
- The calendar must plan for key events: trade shows (BATIMAT, Equip'Bât), seasonal calls for tenders (spring for renovation, fall for structural work), regulatory news (RE2020, BBC label).
- Identify priority B2B distribution channels: LinkedIn, newsletter, website, partnerships (federations, specialized press).
Expected structure:
- Months 1-3: Awareness and authority (e.g., "How to choose your [TRADE] artisan for a public contract?")
- Months 4-6: Conversion (e.g., "Case study: renovation of [BUILDING_TYPE] with eco-materials")
- Months 7-9: Loyalty and referral (e.g., "Roof maintenance guide: obligations and best practices")
- Months 10-12: Innovation and foresight (e.g., "AI and connected construction site: impact on subcontractors")
For each period, provide:
- Monthly theme
- Specific content types (article, video, infographic, etc.)
- Targeting by persona: [TARGET_PERSONA] (manager, project owner, site supervisor)
- Associated KPIs (site traffic, downloads, quote requests)
- Example catchy title
Finally, propose a simple tracking system (dashboard with key indicators) to adjust the schedule each quarter.
Write the result in French, structured and directly usable.
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Why this prompt works
<p>This prompt is designed for construction professionals or their communications agencies. It provides a structured content plan over 12 months, adapted to sector cycles (tenders, trade shows, regulations).</p><ul><li><strong>Customization</strong>: Replace the variables [COMPANY_TYPE], [TIME_DURATION], [FREQUENCY], [TRADE], [BUILDING_TYPE] and [TARGET_PERSONA] with your actual data (e.g., electrical, 12 months, bi-monthly, electrician, commercial, Project owner).</li><li><strong>Usage</strong>: Copy the prompt into ChatGPT, Claude or Gemini. The AI will generate a month-by-month calendar with themes, formats and KPIs. Use it as a basis for your editorial meetings.</li><li><strong>Tracking</strong>: The result includes a simplified dashboard. Adjust themes quarterly based on performance (e.g., if an article on RE2020 generates a lot of traffic, delve deeper into the topic).</li></ul><p>This prompt avoids generic content and ensures alignment with B2B construction issues.</p>
Use Cases
Expected Output
A 12-month editorial calendar with monthly themes, content types, target personas, example titles and KPIs, structured in phases (awareness, conversion, loyalty, innovation). Adapted to the construction sector (standards, tenders, seasonality).
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour suivre l’efficacité en conditions réelles, ajoutez à votre tableau de bord une colonne « Lead qualifié direct » (ex : téléchargement d’une fiche technique suivi d’une demande de devis). Cela évite de se fier uniquement au trafic et permet d’ajuster finement le ciblage persona chaque trimestre.
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