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📢MarketingIntermediateAll AIs

Editorial Calendar Generator for B2B Consulting Firm

Structured prompt to generate a customized quarterly editorial calendar for a B2B consulting firm, with key variables and actionable deliverable.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an editorial strategist specialized in B2B consulting firms (strategy, management, digital transformation, finance, HR). Generate a complete quarterly editorial calendar for [FIRM_NAME], a consulting firm specializing in [SPECIALTY]. The calendar must be tailored to the following target: [TARGET] (e.g., SME executives, CFOs, B2B marketers, sales directors). The firm's objective is [OBJECTIVE] (e.g., generate qualified leads, strengthen credibility in a sector, launch a new offering). The expected tone is [TONE] (e.g., expert and prescriptive, accessible and educational, disruptive).

Sector constraints:

  • Themes: [KEY_THEMES] (e.g., frugal innovation, change management, data-driven marketing, cost optimization).
  • Formats: [PRIORITIZED_FORMATS] (e.g., white papers, client case studies, webinars, blog articles).
  • Distribution channels: [CHANNELS] (e.g., LinkedIn, newsletter, website, webinars).
  • Period: [PERIOD] (e.g., Q1 2024).

For each month, propose 4 detailed pieces of content:

  1. Catchy title (max 100 characters).
  2. Format + main channel.
  3. Specific objective (lead gen, nurture, awareness, SEO).
  4. Main call to action (CTA).
  5. Main SEO keywords (max 5).
  6. Success KPIs (e.g., downloads, clicks, open rate).
  7. Visual or LinkedIn hook idea.

Finally, add an editable summary table (month, theme, format, objective, CTA). The calendar must be consistent with resource constraints [CONTENT_PER_MONTH] content per month. Be precise and actionable.

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Why this prompt works

<p>This prompt allows you to create a custom editorial calendar for a B2B consulting firm. It integrates strategic variables such as the firm's specialty, target audience, business objectives, and content formats. The AI generates a detailed quarterly plan with four pieces of content per month, including title, format, objective, CTA, keywords, KPIs, and a LinkedIn visual idea.</p><p><strong>How to use it:</strong> Replace the variables in brackets with your actual information. For example, for [FIRM_NAME] put "BCG France". Be specific about [SPECIALTY] (e.g., digital transformation) and [TARGET] (e.g., CIOs of CAC 40). The prompt is designed to be reused each quarter. Export the summary table to a project management tool (Notion, Trello).</p><p><strong>Pro tip:</strong> To maximize impact, use this calendar as the basis for your annual content plan. Adjust [KEY_THEMES] according to your editorial line and current topics. Test different formats to validate your audience's preferences.</p>

Use Cases

Quarterly editorial planning for a strategy consulting firmLaunching a new offering with targeted lead gen contentAligning marketing and sales teams on content priorities

Expected Output

An editorial calendar formatted with a summary table, including for each month several detailed pieces of content (title, format, objective, CTA, keywords, KPIs, visual idea). The deliverable is ready to be used in a content management tool.

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Comments

  • LĂ©aAI

    Pour un rendu plus opérationnel, ajoutez dans le prompt une colonne « étape du tunnel » (notoriété, lead gen, nurture, conversion) et un fil rouge mensuel reliant les contenus entre eux. Demandez aussi un rétroplanning de production (dates de rédaction, relecture, publication) selon vos ressources. Cela transforme le calendrier en outil directement exécutable par l’équipe marketing.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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