B2B Editorial Calendar for an Accounting Firm

As a B2B content strategy expert, create a 3-month editorial calendar for an accounting firm named [FIRM_NAME], located in [CITY] and specialized in [SECTORS] (e.g., tech, e-commerce, restaurants).

Objectives:

• Generate qualified leads from SME/PMI owners, marketers, agencies, and solvent B2B sales professionals.
• Demonstrate the firm's expertise in tax, social, and legal issues specific to small businesses.
• Address common objections: "it's too expensive," "I'm not ready to outsource," "I prefer software."

Sector constraints:

• Do not disclose specific advice without a consultation (accounting ethics).
• Use specific vocabulary: tax return, BNC/BIC/IS, VAT on receipts, CVAE, Pacte Law, retention of title clause.
• Address real deadlines: income declaration (May), tax return (September 30), CFE, etc.

Expected format: a table (outside JSON) with columns: Date, Topic, Content type (blog, video, LinkedIn, newsletter), SEO goal (targeted keyword), CTA.

Generate 12 pieces of content (1 per week). For each content, specify the required knowledge level: beginner, intermediate, advanced.

Possible topics (adapted to the firm):

• "5 costly tax mistakes startups in [SECTORS] make"
• "Should you choose IS or IR in 2024?" (with date)
• "How to deduct your digital nomad expenses"
• "The impact of ESG reporting on SMEs"

Include for each month one "trust" content (e.g., client testimonial, case study) and one "network" content (partnership with [PARTNER]).

Use the following tone: expert but accessible, friendly but professional, with concrete examples and real anecdotes.

Add [VARIABLES] wherever the firm needs to personalize: [FIRM_NAME], [CITY], [SECTORS], [PARTNER], [TAX_DUE_DATE], [PHONE_NUMBER], [URL_WHITEPAPER].