Strategic Editorial Calendar for Real Estate Agency
Prompt to create a custom B2B editorial calendar for a real estate agency, with client segments, objectives and channels.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Generate an editorial calendar for [DURATION] days for a real estate agency specialized in [CLIENT_SEGMENT] (e.g., logistics, offices, retail). The goals are [GOAL_1], [GOAL_2] and [GOAL_3]. The calendar must include: - 1 blog post per week (long-tail SEO for queries like 'rental investment [CITY] 2025' or 'VEFA commercial lease'). - 1 LinkedIn post per day (alternating tips, case studies, trends) targeting [TARGET_JOBS] (e.g., CFO, CEO, real estate manager). - 1 monthly newsletter (market analysis, regulatory watch, exclusive offers). - 1 quarterly webinar or white paper (themes: tax optimization, energy renovation, Pinel law). For each content, specify: title, format, date, channel, expected KPI (views, clicks, leads). Integrate one editorial pillar on [MAIN_THEME] and 3 sub-themes. Use an expert tone with supporting figures (e.g., vacancy rate [CITY]). Favor formats: checklists, comparisons, infographics. Include commercial follow-ups for high-potential content (e.g., simulation request form).
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Why this prompt works
<p>This prompt generates a complete editorial calendar tailored to the B2B real estate sector. It is designed for marketing directors or content managers in real estate agencies.</p><p>To use it, replace the variables in brackets with your data: calendar duration (e.g., 90), client segment (logistics, offices, etc.), objectives (e.g., generate leads, increase visibility), target cities, target jobs, main theme. The prompt structures the calendar into 4 content types (blog, LinkedIn, newsletter, webinar) with sector-specific formats.</p><p>Tip: Test first with <strong>DURATION=60</strong> and <strong>CLIENT_SEGMENT=logistics</strong> for a realistic scope. Add local data for credibility. The prompt can be reused quarterly by adjusting the variables.</p>
Use Cases
Expected Output
A structured table or list with dates, titles, formats, channels, KPIs for each content over the defined duration.
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