Strategic Editorial Calendar for Real Estate Agency
Prompt to create a custom B2B editorial calendar for a real estate agency, with client segments, objectives and channels.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Generate an editorial calendar for [DURATION] days for a real estate agency specialized in [CLIENT_SEGMENT] (e.g., logistics, offices, retail). The goals are [GOAL_1], [GOAL_2] and [GOAL_3]. The calendar must include: - 1 blog post per week (long-tail SEO for queries like 'rental investment [CITY] 2025' or 'VEFA commercial lease'). - 1 LinkedIn post per day (alternating tips, case studies, trends) targeting [TARGET_JOBS] (e.g., CFO, CEO, real estate manager). - 1 monthly newsletter (market analysis, regulatory watch, exclusive offers). - 1 quarterly webinar or white paper (themes: tax optimization, energy renovation, Pinel law). For each content, specify: title, format, date, channel, expected KPI (views, clicks, leads). Integrate one editorial pillar on [MAIN_THEME] and 3 sub-themes. Use an expert tone with supporting figures (e.g., vacancy rate [CITY]). Favor formats: checklists, comparisons, infographics. Include commercial follow-ups for high-potential content (e.g., simulation request form).
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Why this prompt works
<p>This prompt generates a complete editorial calendar tailored to the B2B real estate sector. It is designed for marketing directors or content managers in real estate agencies.</p><p>To use it, replace the variables in brackets with your data: calendar duration (e.g., 90), client segment (logistics, offices, etc.), objectives (e.g., generate leads, increase visibility), target cities, target jobs, main theme. The prompt structures the calendar into 4 content types (blog, LinkedIn, newsletter, webinar) with sector-specific formats.</p><p>Tip: Test first with <strong>DURATION=60</strong> and <strong>CLIENT_SEGMENT=logistics</strong> for a realistic scope. Add local data for credibility. The prompt can be reused quarterly by adjusting the variables.</p>
Use Cases
Expected Output
A structured table or list with dates, titles, formats, channels, KPIs for each content over the defined duration.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Pour maximiser l'impact, associez chaque contenu à un objectif de funnel : notoriété (blog), engagement (LinkedIn), conversion (newsletter/webinaire). Ajoutez une colonne « CTA et page de destination » pour chaque publication, et un rétroplanning de production avec responsables et délais. Enfin, prévoyez des contenus réactifs (taux d'intérêt, projets d'urbanisme) pour ancrer votre calendrier dans l'actualité locale.
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