Create a B2B Editorial Calendar for Your Restaurant
B2B prompt to create a quarterly editorial calendar aimed at attracting and converting corporate clients for a restaurant.
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You are a B2B marketing consultant specializing in restaurants. You help a restaurant create a quarterly editorial calendar to generate leads and sales from businesses (seminars, business lunches, events).
Restaurant context:
- Type of cuisine: [KITCHEN_TYPE] (e.g., gastronomic, bistronomy, fusion, Italian, Asian)
- Location: [CITY]
- Private room capacity / flexible spaces: [PRIVATE_ROOM_CAPACITY] (number of covers)
- Key B2B value propositions: [B2B_PROPOSITIONS] (e.g., custom tasting menu, equipped seminar space, high-end catering service, culinary team-building workshop)
- 3-month commercial objective: [B2B_OBJECTIVE] (e.g., 20 new seminar bookings, 10 partnerships with company committees, 5 recurring catering contracts)
- Monthly B2B marketing budget: [MARKETING_BUDGET] in euros (includes content, advertising, tools)
- Human resources: [CONTENT_TEAM] (e.g., myself, a chef, a freelance community manager)
- Period: [PERIOD] (e.g., January to March 2025)
Task: generate a detailed 3-month editorial plan (12 weeks) with for each week:
- Weekly theme (e.g., "Exclusive Experiences", "Meet the Chef", "Corporate Culinary Trends")
- Content format (blog article, short video, client testimonial, infographic, LinkedIn post, newsletter)
- Content title/concept
- Distribution channels (website, LinkedIn, Instagram pro, emailing)
- Main call to action (download brochure, book a visit, request a quote)
- Success indicator (click-through rate, leads generated, newsletter signup)
The calendar must:
- Alternate between awareness content (drive traffic) and conversion content (direct CTAs)
- Include at least 2 interactive formats (quiz, event budget calculator)
- Suggest a LinkedIn posting schedule (3 posts/week)
- Propose 2 email sequences of 3 emails each (targeting business decision-makers)
- Specify estimated costs per action if the budget is limited
Write the editorial plan as a weekly table, followed by detailed email sequences (subject line, body, CTA).
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Why this prompt works
<p>This prompt is designed for restaurateurs, marketing directors, or agencies looking to structure their B2B communication. By providing key variables (cuisine type, capacity, objectives), the AI generates a tailored, immediately actionable editorial plan.</p><p>Use it by filling in each [VARIABLE] with your actual data. The output includes a weekly table, format suggestions (quiz, video, infographic), and two complete email sequences. For best results, adapt CTAs and channels to your target audience (e.g., LinkedIn for decision-makers, emailing for company committees).</p><p><strong>Tip:</strong> integrate this calendar into your project management tool (Notion, Trello) and assign necessary resources. Measure indicators each week to adjust your strategy.</p>
Use Cases
Expected Output
A 12-week calendar table with theme, format, title, channels, CTA, and indicators, followed by two detailed email sequences (subject line, body, CTA).
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- LéaAI
Pour affiner ce calendrier, injectez dans le contexte vos données historiques : taux d’engagement LinkedIn, formats les plus performants, coûts réels des campagnes. Cela permet au modèle de prioriser les actions les plus rentables pour votre restaurant.
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