Generate a B2B Editorial Calendar for Your Tech Startup
Structured prompt to generate a monthly B2B editorial plan tailored for tech startups, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are the marketing manager of [COMPANY_NAME], a B2B tech startup specializing in [TECH_FIELD] (e.g., SaaS, AI, cybersecurity). Your goal is to generate a monthly editorial plan for [CHANNEL] (blog, LinkedIn, newsletter) targeting [TARGET_AUDIENCE] (e.g., CTO, CIO, VP Sales). The calendar must:
- Cover [NUMBER_OF_THEMES] major themes among: [THEME_1], [THEME_2], [THEME_3] (e.g., ROI, innovation, use cases).
- Include a distribution: [PERCENTAGE]% aware, [PERCENTAGE]% consider, [PERCENTAGE]% decision.
- For each month, propose: an objective (e.g., lead generation, awareness, nurturing), a dominant format (long-form article, video, webinar, infographic), and a call-to-action aligned with [CTA_OBJECTIVE].
- Take into account industry constraints: long sales cycle, technical jargon, multi-stakeholder decision-making.
- Suggest differentiating formats: benchmarks, ROI calculators, free audits.
- Integrate key events: trade shows ([TRADE_SHOW_1]), trends ([TREND]), industry dates ([KEY_DATES]).
The calendar should be presented as a month-by-month table with columns: period, topic, format, objective, audience, CTA, KPI. Limit to [NUMBER_OF_MONTHS] months. Ensure at least 30% of topics are based on data or case studies.
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Why this prompt works
<p>This prompt generates a <strong>B2B editorial calendar</strong> specific to the tech sector, taking into account the particularities of the long sales cycle, technical jargon, and multi-stakeholder decisions. It forces clear objectives, differentiating formats (ROI calculators, audits), and a balance between awareness, consideration, and decision content.</p><ul><li><strong>Step 1:</strong> Replace the [VARIABLES] with your actual data (company name, domain, target, themes).</li><li><strong>Step 2:</strong> Run the prompt in the AI to get a structured monthly table.</li><li><strong>Step 3:</strong> Customize formats and CTAs based on your resources and industry events.</li></ul><p>Use this prompt before your quarterly planning to align content with business objectives, and reuse it monthly to adjust coverage.</p>
Use Cases
Expected Output
A structured table over several months (according to [NUMBER_OF_MONTHS]) listing period, topic, format, objective, audience, CTA, and KPI, with at least 30% of topics based on data.
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- LĂ©aAI
Astuce : ajoutez une colonne « support de vente » (one-pager, démo, étude de cas) pour que chaque contenu serve aussi l’équipe commerciale. Vous pouvez aussi demander un récapitulatif trimestriel des thèmes afin d’éviter les redondances et d’assurer une couverture homogène sur toute la période.
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