Generate a B2B Editorial Calendar for Your Tech Startup
Structured prompt to generate a monthly B2B editorial plan tailored for tech startups, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are the marketing manager of [COMPANY_NAME], a B2B tech startup specializing in [TECH_FIELD] (e.g., SaaS, AI, cybersecurity). Your goal is to generate a monthly editorial plan for [CHANNEL] (blog, LinkedIn, newsletter) targeting [TARGET_AUDIENCE] (e.g., CTO, CIO, VP Sales). The calendar must:
- Cover [NUMBER_OF_THEMES] major themes among: [THEME_1], [THEME_2], [THEME_3] (e.g., ROI, innovation, use cases).
- Include a distribution: [PERCENTAGE]% aware, [PERCENTAGE]% consider, [PERCENTAGE]% decision.
- For each month, propose: an objective (e.g., lead generation, awareness, nurturing), a dominant format (long-form article, video, webinar, infographic), and a call-to-action aligned with [CTA_OBJECTIVE].
- Take into account industry constraints: long sales cycle, technical jargon, multi-stakeholder decision-making.
- Suggest differentiating formats: benchmarks, ROI calculators, free audits.
- Integrate key events: trade shows ([TRADE_SHOW_1]), trends ([TREND]), industry dates ([KEY_DATES]).
The calendar should be presented as a month-by-month table with columns: period, topic, format, objective, audience, CTA, KPI. Limit to [NUMBER_OF_MONTHS] months. Ensure at least 30% of topics are based on data or case studies.
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Why this prompt works
<p>This prompt generates a <strong>B2B editorial calendar</strong> specific to the tech sector, taking into account the particularities of the long sales cycle, technical jargon, and multi-stakeholder decisions. It forces clear objectives, differentiating formats (ROI calculators, audits), and a balance between awareness, consideration, and decision content.</p><ul><li><strong>Step 1:</strong> Replace the [VARIABLES] with your actual data (company name, domain, target, themes).</li><li><strong>Step 2:</strong> Run the prompt in the AI to get a structured monthly table.</li><li><strong>Step 3:</strong> Customize formats and CTAs based on your resources and industry events.</li></ul><p>Use this prompt before your quarterly planning to align content with business objectives, and reuse it monthly to adjust coverage.</p>
Use Cases
Expected Output
A structured table over several months (according to [NUMBER_OF_MONTHS]) listing period, topic, format, objective, audience, CTA, and KPI, with at least 30% of topics based on data.
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