Write a B2B Email Campaign for Your Communications Agency
A prompt to generate a 3-email B2B nurturing sequence for a communications agency, with variables and industry constraints.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B email copywriter for a communications agency. Write a 3-email nurturing sequence targeting [TARGET_AUDIENCE] in the [SECTOR] industry. The goal is to [OBJECTIVE] (e.g., book a meeting, download a white paper, register for a webinar). Each email must follow these constraints:
- Tone: professional yet direct, suited for B2B decision-makers with budget.
- Max length: 150 words per email.
- Include a catchy subject line, preheader, body with problem, solution, and CTA.
- Use industry terms: ROI, lead nurturing, conversion funnel, inbound marketing, account-based marketing, KPIs, etc.
- Personalization: [FIRST_NAME], [COMPANY_NAME].
- Anti-spam constraints: avoid overly salesy words (free, click here) and comply with GDPR (unsubscribe link, sender address).
- Structure: Email 1: Problem and empathy. Email 2: Solution and social proof (case study, numbers). Email 3: Value proposition and strong CTA.
- Add an alternative subject line for A/B testing.
- Vocabulary must be precise: talk about 'growth levers', 'pipeline optimization', 'sales-marketing alignment', 'engagement rate'.
- Delivery constraint: use verified domain, avoid suspicious links, personalize headers.
Write all 3 emails in full.
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Why this prompt works
<p>This prompt is designed for communications agencies that want to automate the creation of B2B email campaigns. It includes key variables like [TARGET_AUDIENCE], [SECTOR], [OBJECTIVE], [FIRST_NAME], and [COMPANY_NAME] to personalize each campaign.</p><ul><li><strong>Step 1:</strong> Identify your target audience and define the campaign goal (book a meeting, download, etc.).</li><li><strong>Step 2:</strong> Use the prompt in a generative AI tool (ChatGPT, Claude, etc.) by replacing the variables with your actual data.</li><li><strong>Step 3:</strong> Review and adjust the tone to match your brand, then A/B test subject lines.</li></ul><p>The prompt includes GDPR and deliverability constraints to avoid spam filters, which is crucial for professional B2B campaigns.</p>
Use Cases
Expected Output
A complete 3-email sequence with subject line, preheader, body, and CTA, tailored to the communications agency industry, with a professional tone and B2B constraints respected.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Pour des emails moins génériques, ajoutez au prompt vos vrais cas clients, vos objections fréquentes et un exemple de CTA concret. Demandez aussi à l’IA de justifier chaque choix (objet, angle) et de proposer un calendrier d’envoi avec KPIs de suivi. Vous obtiendrez une séquence directement exploitable, pas un simple gabarit.
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