Launch a B2B Email Campaign That Converts High-Value Clients
Generate a complete and specific B2B email sequence for a web agency, with variables and sector constraints.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriting expert in B2B emailing for web agencies. Write a campaign of [NUMBER_OF_EMAILS] emails targeting [TARGET_AUDIENCE] (executives, marketers, agencies, sales). The goal is to promote [OFFER] with the main benefit [PROFIT]. The tone should be [TONE] (e.g., professional, challenging, consultative, urgent). Sector constraint: emails must include concrete arguments related to levers such as SEO, conversion rate optimization (CRO), technical performance (Core Web Vitals), link building, marketing automation, or UX design. Each email must have a catchy subject line, a preheader, a structured body (hook, problem, solution, social proof in the form of [CLIENT_REFERENCE_NAME] with result [FIGURE_RESULT]), a clear call-to-action, and a signature including a link to [AGENCY_LINKEDIN]. Length constraint: first email max [MAX_CHARACTERS] characters, subsequent emails [MAX_FOLLOWING_CHARACTERS]. Include a sequence logic: email 1 = free diagnosis/audit, email 2 = client case study, email 3 = limited time offer. Add personalization elements: [RECIPIENT_FIRST_NAME], [COMPANY_NAME]. Finally, propose 3 subject line variants for each email for A/B testing.
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Why this prompt works
<p>This prompt is designed for web agencies looking to launch a B2B email campaign targeting decision-makers. It incorporates sector specifics: web marketing levers (SEO, CRO, UX), quantified social proof, and concrete calls to action. Use it by replacing the [VARIABLES] with your actual data.</p><p>For maximum effectiveness:<ul><li>Precisely define your <strong>[OFFER]</strong> (audit, redesign, strategy) and the main <strong>[PROFIT]</strong> (increase in traffic, leads, revenue).</li><li>Choose a <strong>[TONE]</strong> consistent with your brand: 'challenging' to shake up assumptions, 'consultative' to establish expertise.</li><li>Use real or plausible <strong>[FIGURE_RESULT]</strong> (e.g., +150% conversions) to make your offer credible.</li></ul></p><p>The prompt automatically generates a sequence of 3 emails with A/B testing on subject lines. You can adjust <strong>[NUMBER_OF_EMAILS]</strong> and <strong>[MAX_CHARACTERS]</strong> according to your needs. Ideal for drip marketing campaigns or automated lead nurturing.</p>
Use Cases
Expected Output
A JSON object containing for each email: subject line, preheader, body, CTA, signature, and 3 subject line variants for A/B testing.
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